Actress, activist and UN Women Goodwill Ambassador Emma Watson will entrance the brand new soon-to-be-revealed ladies’s perfume, launching worldwide Aug. 22.
Watson, in her first collaboration with the model, makes her directorial debut for the creation of the perfume’s movie brief and is captured by photographer Harley Weir for the print marketing campaign.
“Emma Watson possesses an empowered magnificence and a conscious, engaged spirit, decided for constructive evolution – the proper embodiment of Prada’s new female perfume,” stated Yann Andrea, Prada Beauty worldwide common supervisor. “Her sprawling physique of labor, from appearing to activism, is past inspirational, every a signifier of her authenticity and skill to encourage emotion and converse to a younger, engaged era who demand authenticity.”
With razor-sharp intelligence, dynamic magnificence and an genuine multi-dimensionality, Watson is the embodiment of Prada’s disruptive new ladies’s perfume, rewriting the codes of femininity on a perpetual self-evolution that’s by no means the identical, but at all times real to her. Deeply related to an engaged era vocal about change and empowerment, Watson is a lady inconceivable to border, wielding her affect in a manner that conjures up and motivates audiences of all ages and genders: the embodiment of the disruptive, encompassing spirit of Prada’s new perfume for girls, based on the corporate.
“Prada has at all times gone past conventional fashions and archetypes of conceived magnificence and is legendary for a femininity that challenges conventions,” stated Watson. “It’s a pleasure to create a marketing campaign and symbolize a perfume with such a profound philosophical idea and sustainability initiatives in a manner that feels genuinely actual and related.”
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