Out with the brand new and in with the previous.Emma Watson has revived her pixie lower for her new marketing campaign with Prada Beauty. Watson is the face of Prada’s new ladies’s perfume, and on Thursday, Prada Beauty unveiled Watson’s new look when it shared a promotional picture of the actor on Instagram.In the image, Watson, 32, wears Prada’s silver triangular earrings and a brilliant orange high. She additionally re-created considered one of her previous hairstyles, exhibiting off a uneven pixie lower with child bangs.In the caption, Prada Beauty defined why it wished to associate with Watson.”Our muse is greater than only a muse. More than only a face. More than the right embodiment of the Prada lady. She’s the epitome of feminine modernity, a celebration of feminine multi-dimensionality the world over,” it mentioned.According to Women’s Wear Daily, Prada Beauty’s new perfume is named Prada Paradoxe and Watson shall be making her directorial debut with the marketing campaign.“I feel it was serendipitous that Prada got here to me with this mission,” Watson informed WWD. “It was across the time once I had determined in my coronary heart, and my head, that I wished to direct one thing. I discovered the idea of being a girl who’s a paradox so attention-grabbing.”Something that actually caught out to me once I was despatched the concept for the perfume was that Prada is about upstream narratives. And I immediately thought, ‘Oh, my God, that’s me,’’” she continued. “‘That’s how I really feel.’ I really feel like I’m at all times operating towards the present.”Image: Emma Watson attends the world premiere of ‘Harry Potter and The Deathly Hallows’ on November 11, 2010 in London. (Ferdaus Shamim / WireImage)Watson additionally mentioned in a press launch that it is a “pleasure” to work with Prada Beauty on its marketing campaign.“Prada has at all times gone past conventional fashions and archetypes of conceived magnificence and is legendary for a femininity that challenges conventions,” she mentioned within the press launch. “It’s a pleasure to create a marketing campaign and signify a perfume with such a profound philosophical idea and sustainability initiatives in a method that feels genuinely actual and related.”Watson beforehand debuted a pixie lower in 2010. Two years later, she informed The Independent that journalists started asking her if she “was a lesbian” due to her haircut, and that the haircut made her understand “how subjective everybody’s opinion is.”“Some folks had been loopy for it and a few folks simply thought I’d misplaced my s—,” she mentioned.“All I can do is observe my instincts, as a result of I’ll by no means please everybody,” she added.
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