Tea-scented perfume from Taiwan wins international fragrance award

Tea-scented perfume from Taiwan wins international fragrance award

Taipei, July 2 (CNA) A tea-based perfume created by Taiwanese perfume firm Pan Seven International (P.Seven) has bagged a prime prize on the 2022 Art and Olfaction Awards (A+OA) in Florida, based on the record of winners launched Saturday.The Taiwan firm received the “2022 Art and Olfaction Independent Award” with its flagship fragrance “Aged Tea (暗香)” designed by perfumers Pan Yu-ching (潘雨晴) and Huang Chien-shun(黃建勳).Pan, the founder and artistic director of P.Seven, participated nearly within the award ceremony Saturday morning, when Aged Tea was awarded the prize.Speaking with CNA, Pan stated she was moved to tears as a result of the award was recognition of her years of arduous work within the discipline of perfume making, which is a distinct segment enterprise in Taiwan and comes with lots of stress.”I cried as a result of I lastly received my recognition,” Pan stated. “I lastly did it.”In a market dominated typically by European floral and citrus scents, Pan stated, she selected to make a lightweight fragrance of tea leaves as her model’s specialty.Prior to the COVID-19 pandemic, she stated, she was taking her perfumes to expos in Japan, Hong Kong and Shanghai, however with companies struggling globally because of the pandemic, she returned house to Hualien to deal with creating fragrances that she deliberate to launch over time.Pan stated she had a eager sensitivity for scents even when she’s a baby rising up in Hualien, and she or he later developed an affinity for the aroma of tea leaves throughout her 5 years working as a tea specialist.While experimenting with methods to protect the scent of tea, she started to delve into perfumery and has since been attempting to create fragrances that seize components of Taiwan, she stated.Her perfume traces function signature Taiwan elements like shell ginger, makao litsea, betel nut flower and millet wine, she stated.P.Seven makes all kinds of distinct tea leaf fragrances, as a result of within the international neighborhood, Taiwan is usually related to tea, Pan stated.The prize profitable fragrance “Aged Tea” is a extra inventive product than P.Seven’s different business perfumes, Pan stated.It was perfected after years of experimentation to harmonize its base scent with different complimentary elements to create an aura of serenity, she stated.The tea leaves used to make the bottom scent are aged for greater than 10 years, and are intricately processed to create a refined fragrance, Pan stated.Since P.Seven was launched in 2012, Pan and the corporate have gained extensive recognition, with Taiwan conglomerates similar to Starlux Airlines and Wowprime commissioning them to design signature fragrances.P.Seven perfumes can be seen in malls in Japan and at international occasions just like the Cannes Film Festival and New York Fashion Week.The A+OA Awards is an annual nonprofit occasion held by U.S.-based Institute for Art and Olfaction. Each 12 months, the judges conduct blind-testing on scents from everywhere in the world.”Aged Tea” not solely received the Independent Award but in addition had the excellence of being the one entry from Asia to be listed among the many prime 10 fragrances within the unbiased class.

https://focustaiwan.tw/tradition/202207020021

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