New Delhi: Men’s grooming model Beardo signed actor Vicky Kaushal as ambassador for its vary of fragrances. The firm mentioned it believes it’s attainable to personal one’s uncooked & rugged masculine attraction with utmost sophistication – one thing Kaushal has confirmed by simply being himself. Recently, Katrina Kaif tagged Kaushal on an Instagram publish by actor Hrithik Roshan and mentioned, “Loving this Beardo vibe” with heart-eye and hearth emojis. Kaushal responded with a pondering “hmm” and that’s what led to this signing. In 2021, the male grooming firm appointed Roshan as its model ambassador. “The spontaneous, enjoyable banter on Hrithik’s bearded look, paved manner for the proper partnership, giving us and Vicky’s followers rather a lot to sit up for,” the corporate mentioned in an announcement. Kaushal mentioned, “This newest marketing campaign feels personally curated for me. The idea of groomed but rugged is one thing I relate to. I consider {that a} man’s selection of fragrances is an extension of his signature model. I like mine stylish but undeniably masculine, a mixture that their vary of fragrances does very effectively. Truly excited to share what we’ve been engaged on collectively.” Sujot Malhotra, CEO of the agency mentioned, “one of many some ways we accomplice them on this journey helps them look and scent immaculately irresistible. Given his subtle ruggedness and the values that the model stands for with ‘Hairy Masculinity’, we consider Kaushal is the proper match to encourage males.
According to Research and Markets, the Indian male grooming market was $643 million in 2018 and is projected to develop at a CAGR of over 11% to cross $1.2 billion by 2024.
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https://www.livemint.com/corporations/information/beardo-signs-vicky-kaushal-as-ambassador-for-fragrance-segment-11657350691042.html
