PARIS, June 21, 2022 /PRNewswire/ — Viktor&Rolf is happy to announce that acclaimed singer, dancer and actress FKA twigs would be the face of GOOD FORTUNE, the model’s new perfume.
FKA twigs for ViktorRolf by SeanSeng
Grounded firmly within the current second as a visionary performer and artist with an attractive social presence, FKA twigs is a Grammy Award-nominated artist whose improvements throughout the fields of music, visible arts and dance characterize future worlds and draw from previous ones.
She debuted as a songwriter and singer in 2012 with EP1. Like her dancing, her music attracts on a wide range of types, together with digital, R&B and journey hop. Her Mercury Prize nominated debut album, LP1, was launched in August 2014. She directed 4 movies for her third EP, M3LL155X (learn as Melissa), in addition to Soundtrack 7, a dance movie created and filmed on the Manchester International Festival. An look on the A$AP Rocky observe Fukk Sleep, in 2018, was adopted by her hit single Cellophane and the universally acclaimed album Magdalene. She has collaborated with Dua Lipa and The Weeknd and earlier this yr launched the mixtape Caprisongs.
“We’ve been followers of twigs for years,” say Viktor&Rolf designers Viktor Horsting and Rolf Snoeren, “and we’re completely happy to welcome her to the Viktor&Rolf household. Not solely is she certainly one of immediately’s greatest pop stars, she’s additionally vastly inventive. She’s an icon and completely the correct persona for GOOD FORTUNE.”
“I’ve at all times cherished fragrance,” says FKA twigs. “Scent has at all times been an integral a part of my sensory world and with the ability to creatively collaborate with Viktor&Rolf on this mission has been very fulfilling. I really feel there’s this bond that unites us. Becoming a part of their universe seems like magic, a dream come true.”
Following the continuing success of FLOWERBOMB, launched in 2005, Viktor&Rolf unveils GOOD FORTUNE. With this main new assertion, the model has created a perfume that expresses fashionable spirituality, resonating with those that are on an internal path to find the essence of their being, sending out an invite to girls desirous to embrace their internal fashionable mystic, to comply with their very own path and to create their very own future.
FKA twigs will characteristic in a mystical ‘new-genre’ marketing campaign movie directed by Andrew Thomas Huang, to be launched later this month. Legendary vogue photographers Inez & Vinoodh created the marketing campaign’s magnetic nonetheless images.
The marketing campaign’s soundtrack, “Killer” was tailored for the marketing campaign by FKA twigs and shall be formally unveiled in conjunction with the GOOD FORTUNE marketing campaign.
Provocative couture. Unexpected class. Conceptual glamour.
Viktor&Rolf is the avant-garde luxurious vogue home based in 1993 by Dutch vogue artists Viktor Horsting and Rolf Snoeren, acknowledged and revered for its provocative Haute Couture and conceptual glamour. Viktor&Rolf approaches olfactory improvement in the identical approach because it does vogue: with meticulous technical refinement, constantly evolving scents and bringing them to new, unparalleled heights, making the not possible attainable.
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GOOD FORTUNE by ViktorRolf
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