Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxurious perfume model, have partnered to introduce The Italian Spritz Collection—a curated six pack of gender-neutral scents by Ellis Brooklyn, every paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
“Our partnership with Ellis Brooklyn offers spritz season a singular twist, taking you on an idyllic Italian trip wherever your summer season plans might deliver you,” mentioned Joy Ghosh, VP of Above Premium Beer & FMB at Molson Coors Beverage Company. “The spritz is a staple of Italy and the summer season season, and we’re proud to companion with a model that has the identical ardour for ‘spritz’ as we do to assist deliver it to life by means of scent and style.”
The Italian Spritz Collection is available in a Peroni-inspired dopp package which incorporates the Italian model’s signature design parts, together with the normal blue and white stripe design on the journey bag, in addition to nods to the enduring Peroni blue ribbon. Inside every package, followers will discover a particular sensory information, taking them on a journey by means of Italy with every of the six Ellis Brooklyn fragrances paired with a Peroni-inspired spritz cocktail and Italian locale.
“As we head into summer season, we’re excited to supply this package to followers, encouraging them to stay each second with every ‘spritz,’ and permitting their senses to be the information they should expertise Italy with out ever having to hop on a aircraft,” mentioned Bee Shapiro, founding father of Ellis Brooklyn. “Each of our fragrances are supposed to take you on a sensory journey, and when paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail, the little moments are elevated.”
For these 21+ seeking to buy this assortment, kits will probably be accessible on Ellis Brooklyn’s website starting right this moment in restricted portions.
Earlier this yr, e.l.f. Cosmetics and Dunkin’ unveiled a limited-edition make-up assortment that supplied an array of donut and coffee-inspired shades, shapes, textures and smells.