Lucknow: To promote the ‘itr’ (fragrance) of UP’s Kannauj in Egypt, a digital session was organised to facilitate interplay between the officers of MSME and export promotion division and the Indian embassy of Egypt. The thought was to carry importers from Egypt and sellers from Kannauj throughout the desk for enterprise. Additional chief secretary, MSME, Navneet Sehgal knowledgeable Ajit Gupte, Indian ambassador to Arab Republic of Egypt, in regards to the ODOP ecosystem within the state and the important thing ODOP merchandise, together with the ‘itr’ of Kannauj. Thanking the embassy officers for taking part within the meet, Sehgal requested them to showcase ODOP merchandise within the embassy to additional promote Indian artisan’s work. He additionally requested that the Indian embassy ought to share an inventory of key promotional and enterprise occasions in Egypt whereby UP-based companies can take part to broaden their prospects. He assured patrons and sellers of all doable assist from the federal government. CEO, Invest UP, Abhishek Prakash invited Egypt-based firms to put money into UP. Indian ambassador to Arab Republic of Egypt, Ajit Gupte supplied a quick overview of bilateral commerce between India and Egypt and supplied all doable assist to the UP authorities in selling commerce and funding between Egypt and Uttar Pradesh. Representatives from ‘itr’ and associated industries in India and Egypt mentioned the Egyptian perfume market. The attendees agreed that the listing of members and product catalogues can be shared to pave the way in which for collaboration. The ODOP cell and the Indian embassy in Egypt agreed to assist patrons and sellers take bilateral commerce to the following stage.
https://timesofindia.indiatimes.com/metropolis/lucknow/govt-bid-to-take-kannauj-itr-fragrance-to-egyptian-mkts/articleshow/92139113.cms
