Chanel Opens a Luxe New Perth Flagship, Combining Its Fashion, Beauty and Fragrance in an Australian First

Chanel Opens a Luxe New Perth Flagship, Combining Its Fashion, Beauty and Fragrance in an Australian First

Luxury style home Chanel opened a new boutique in the Perth CBD on June 10. Standing at 700 sq. metres in the heritage-listed Wentworth Building in Raine Square – on the nook of Murray and William streets – the two-storey boutique is grander than the earlier Chanel retailer, which opened on King Street a decade in the past. (The worldwide model isn’t the primary to desert King Street for the Raine Square retail precinct, with Louis Vuitton and Tiffany & Co having relocated in 2019 and 2020.)

Award-winning architect Peter Marino has been designing Chanel boutiques for greater than 25 years and has made his mark on the brand new boutique with a timeless decor that enhances the historic constructing. The design can be impressed by the Paris residence of the model’s founder Gabrielle ‘Coco’ Chanel, with a minimal color palette of black, white and beige.

Two ground-floor entrances take clients by means of the devoted perfume and magnificence part, and assortment of baggage, sneakers, small leather-based items and jewelry. On present are Chanel’s iconic designs, such because the basic 11.22 flap bag, subsequent to new designs from the spring/summer time 2022 assortment by Virginie Viard.

Customers can expertise Chanel’s digital makeover service in the devoted perfume and magnificence boutique, in addition to consultations with Chanel magnificence specialists in which you’ll take a look at the total vary of fragrances and skincare.

Upstairs is a ready-to-wear salon, the place plush lounges and armchairs are lined in Chanel tweed, and, in an Australian first, the change rooms will be personalised to every buyer’s most popular airflow, music and lighting.

The present assortment revisits the ’80s and ’90s with vibrant colors, recent prints and basic monochrome creations. If you missed the Paris runway present final October, you may view it upstairs on the screens.

Perth Raine Square Chanel Boutique
300 Murray Street, Perth

Mon to Thu 10am–6pm
Fri 10am–8pm
Sat 10am–5pm
Sun 11am–5pm

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