GUESS Inc Unveils It’s Latest Fragrance For Women: Bella Vita Rosa

This Spring world life-style model, GUESS proudly launched its newest perfume for ladies, Bella Vita Rosa.
GUESS Bella Vita Rosa celebrates the playful and carefree aspect of the GUESS girl. This fruity floral perfume opens with flirtatious notes of glowing Italian lemon, juicy cassis and vibrant quince. Her joie de vivre expressed via a lush unique floral coronary heart composed of jasmine, magnolia blossom, cypress and muguet. A stunning mix of orris flower, moss, sandalwood and sensual pores and skin musks creates an unforgettable female path.
“I created GUESS Bella Vita Rosa to have a good time the joyful existence of the GUESS girl, her means to see life via ‘rose-colored glasses’ – seeing all that’s constructive and delightful on this world”, says perfumer Gabriela Chelariu.
The GUESS Bella Vita Rosa packaging design attracts inspiration from the model’s timeless vogue heritage. The bottle and the carton bear the enduring GUESS peony medallion in an attractive rose gold hue on the heart. Transparent glass reveals the female pink shade of the perfume, whereas the opulent rose gold cap provides a treasured element.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot via the lens of photographer Tatiana Gerusova the marketing campaign captures mannequin Julia Logacheva in a joyful second. Contrasting the wealthy rose gold tones of the GUESS Bella Vita Rosa bottle towards a surprising black and white Italian setting, Julia exudes the radiance of a GUESS girl along with her flirtatious smile and joie de vivre.
GUESS Bella Vita for Women
Eau de Parfum 30ml $ 39.00
Eau de Parfum 50ml $ 49.00
Eau de Parfum 100ml $ 65.00

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