Louis Vuitton Dining, Telfar’s Guessing Game, L’Oréal’s Fragrance Tech – WWD

SEOUL FOOD: Louis Vuitton is reaching a bit additional into the hospitality discipline by opening a pop-up restaurant at its flagship in Seoul’s Gangnam district, WWD has realized.
The menu on the Louis Vuitton Café will likely be overseen by Korean-born French chef Pierre Sang Boyer, who runs a number of eating places in Paris. It is to open in May on the fourth flooring of the Louis Vuitton Maison Seoul, a cultural area that has already hosted exhibitions showcasing such influential artists as Alberto Giacometti, Gerhard Richter and Andy Warhol.
Vuitton mentioned the precise opening date, hours and menus could be introduced at a later date. Sang Boyer is understood for a delicacies that marries Korea and France, served in a variety of atmospheres, from a sublime connoisseur restaurant to a classy bistro setting.

The French luxurious large opened its first Vuitton café and restaurant in 2020 at its flagship boutique in Osaka, Japan, and adopted up final 12 months with an LV Café and chocolate store at its new seven-story Ginza Namiki flagship in Tokyo.

The Seoul flagship boasts a facade by architect Frank Gehry. It opened in October 2019.
The pop-up café opens to the general public from May 4 to June 10. — MILES SOCHA
GUESS WHO?: Telfar is being very secretive about its subsequent collaboration, which will likely be revealed Friday. The firm despatched out a cryptic press launch Wednesday explaining the style model could be introducing a four-piece providing with a collaborator whose title it didn’t title — and firmly declined to disclose. The drop will include a blind preorder on Friday, adopted by a standard launch in three elements. Each piece of the collaboration will likely be unveiled individually upfront of every drop date. The launch recommended individuals go to Shop.telfar.web for product descriptions and pricing. The launch additionally included belongings and the official video, blurring the merchandise.

Telfar, fall 2022
Jason Nocito/Courtesy of Telfar

According to the web site, the collaboration consists of a ___X Telfar small shopper for $140, a medium shopper for $180, and a big shopper for $198, in addition to a circle bag for $110. They are all in black.
The medium shopper, for instance, is available in tactical nylon with woven hand straps, detachable/adjustable shoulder strap and adjustable backpack straps on the reverse web site. The exterior options an embossed Telfar brand, prime zipper closure and aspect mesh pockets and the inside options zipper pocket and padded laptop computer compartment.
In constructing the anticipation, the discharge quotes Telfar and the workforce. “For years, individuals have requested once we would lastly be making a ____. Even although they love our buying baggage, they need to know if there’ll be a __ for __ that they’ll put on for __ and even simply to __. Well the wait is over….”
It goes on to say: “These baggage are so scorching they may promote out in seconds — so for our actual fam — we will likely be providing a restricted blind preorder of all 4 baggage beginning March 25 — previous to releasing any pictures of the baggage. Telfar is the primary firm ever to supply a faith-based blind preorder — as a result of by the point you see this bag — it’s already too late.”
The medium and huge baggage will drop March 31, the small not-a- __  bag on April 4, and the model new __ April 8, in line with the discharge.

The launch wraps up: “Please don’t contact us with any questions! Yours, Telfar.”
Telfar, who has completed collaborations with such manufacturers as Ugg, Moose Knuckles, Converse and White Castle, was based as a Black-owned genderless style challenge in 2004 by Telfar Clemens in New York City. — LISA LOCKWOOD
FRAGRANCE, PRECISELY: L’Oréal and neurotechnology firm Emotiv are partnering on a challenge to assist individuals make exact and customized perfume selections based mostly on their feelings.
L’Oréal’s know-how incubator, the Yves Saint Laurent model, perfume consultants and Emotiv labored collectively on an in-store perfume session expertise that hyperlinks neuro responses to perfume preferences by a multisensor EEG-based headset.

New know-how for customized perfume selections.
Courtesy of L’Oréal

In actual time, as individuals expertise proprietary scent households, the headset employs machine-learning algorithms that interpret brains’ electrical power to have the ability to exactly sense and monitor conduct, preferences, stress and a focus.
Fragrance customers right this moment are homing in on customized experiences as the road between magnificence and well-being blur.
“We are always growing progressive, customized experiences for our customers,” mentioned Guive Balooch, head of L’Oréal’s know-how incubator, in a press release revealed Monday. “The intersection of neurotech, AI and sciences is an thrilling subsequent step. The science of selecting a perfume could be very advanced. This partnership guarantees innovation for the complete magnificence trade, as that is actually the primary time that buyers could have entry to a state-of-the-art in-store expertise that makes use of neuroscience to supply customized, exact perfume recommendation.”
It will likely be obtainable in some Yves Saint Laurent flagships beginning this 12 months and all through 2023.
“Together with L’Oréal, we hope this partnership gives distinctive insights into how customers really feel about fragrances and about how scents make them really feel by an unbiased lens,” mentioned Tan Le, Emotiv chief government officer. “We’re simplifying the decision-making course of by connecting emotion and scent by know-how, in a approach nobody has completed earlier than. Rooted in science and highly effective insights, this technological breakthrough will assist customers decode what fragrances are finest suited to their wants.”

L’Oréal mentioned 77 p.c of customers need emotional advantages from their fragrances. During a blind take a look at, the group discovered that individuals hyperlink feelings equivalent to happiness and leisure to their fragrance preferences. More than 50 p.c of individuals aged 12 to 34 mentioned they base their perfume alternative on temper.
“There are hundreds of perfume choices, and we all know it may be difficult for customers to navigate the huge variety of scents and make a alternative that’s proper for them,” mentioned Stephan Bezy, worldwide common supervisor at Yves Saint Laurent Beauté.
“Through this immersive system, we have been capable of get 95 p.c of individuals the suitable perfume customized to their wants and needs, which is enormously increased than with out this know-how,” he continued. “It’s an enormous first step on this class. Once we all know which scents make individuals really feel joyful, energized or with different feelings, we will customise fragrances much more — the potential is boundless.” — JENNIFER WEIL
BERGDORF EXCLUSIVE: Bergdorf Goodman has snagged the multibrand retail unique launch for the Valentino Archive assortment.
On Thursday, the New York-based retailer will showcase 5 of the six items throughout the limited-edition assortment that debuted on the runway on the Valentino present in October 2021. It will likely be housed within the Valentino store on the second flooring of Bergdorf’s ladies’s retailer.

A glance from the Valentino Archive assortment.

The Archive assortment was designed by Pierpaolo Piccioli, the home’s artistic director, and consists of reimagined takes on signature designs from Valentino’s historical past, together with the 1967 Tiger lengthy coat, the Romantic Garden Gowns from 1971, and a white minidress famously worn by Marisa Berenson in 1968.

“We are thrilled to be launching Valentino’s Archive assortment at Bergdorf Goodman,” mentioned chief service provider Yumi Shin. “Each of the chic items deliver to life Valentino’s illustrious historical past, interpreted by Pierpaolo Piccioli’s trendy eye. Bergdorf Goodman and Valentino have an extended legacy collectively and we sit up for providing this assortment to our prospects.”

The assortment can even be offered at three of Valentino’s U.S. shops on Madison Avenue in New York, Bal Harbour in Florida and Beverly Hills in California.

Bergdorf’s has had an extended historical past with Valentino and final 12 months opened two retailers at its Fifth Avenue flagship devoted to the Italian luxurious model’s ready-to-wear and purse collections. — JEAN E. PALMIERI
UNGARO TO SHOW: The Samuel Waxman Cancer Research Foundation will host its Collaborating for a Cure Ladies Lunch in New York on May 18. The occasion will happen on the new Avra at Rockefeller Center in New York.
Ungaro by Kobi Halperin’s spring 2022 assortment will likely be introduced to invited company. This 12 months’s occasion will likely be chaired by Marion Waxman and Jani Aronow. Dr. Andrew Jacono, a plastic surgeon, will likely be honored for his dedication to eradicating most cancers.

Ungaro, spring 2022
Courtesy of Ungaro

Over the years, designers equivalent to Nicole Miller, Oscar de la Renta, St. John, Carolina Herrera, Derek Lam and Dennis Basso have introduced their collections at this annual luncheon, which launched in 2014.
It started at a New York brownstone with 45 company and remained at personal residences on Park and Fifth Avenues till final 12 months when it was held at T-Bar in Southampton, an out of doors area, as a result of COVID-19 restrictions. The occasion has grown to greater than 150 attendees in 2021.
Individual tickets are $300 and tables are $3,000. Information is out there at waxmcancer.org/ladies-lunch.
The Samuel Waxman Cancer Research Foundation is dedicated to funding analysis to enhance affected person outcomes for these dwelling with breast and ovarian most cancers. Funds raised on the Ladies Lunch will likely be invested in direction of  the SWCRF Women’s Cancer Research Program. — L.L.
NEW INVESTOR: Fair Harbor, the sustainable swimwear model, has a brand new funding associate.
On Wednesday, the model will reveal that it has acquired an undisclosed capital funding from Broad Sky Partners, a personal fairness agency that companions with center market enterprise companies and client firms. The funding marks Fair Harbor’s first institutional capital.
Terms of the transaction weren’t disclosed.
Fair Harbor plans to make use of the funding to gas its enlargement into new product strains, retail channels and sustainability initiatives, the corporate mentioned.

Looks from Fair Harbor’s new ladies’s line.

As reported, the model, which began as males’s solely, will launch ladies’s this spring. And the enterprise, which is main direct-to-consumer, can even broaden its wholesale attain this 12 months. It is carried at Nordstrom, Saks Fifth Avenue and a few 250 specialty shops.

“After constructing Fair Harbor for the final seven years, we’re thrilled to have the assist of Broad Sky Partners to assist us proceed our mission and develop our imaginative and prescient for the model,” mentioned Jake and Caroline Danehy, the siblings who created the model. “We instantly felt a pure reference to the Broad Sky workforce. They have unimaginable expertise within the client area, together with devoted working sources. We are assured that the mixture of those will assist us take Fair Harbor to the subsequent degree and work towards our ambition to grow to be the subsequent nice American heritage model.”
“Jake and Caroline are exceptionally gifted, purpose-driven entrepreneurs. Against the backdrop of elevated client choice for sustainable merchandise, they’ve led Fair Harbor to attain outstanding success up to now,” mentioned Jonathan Marlow, a associate at Broad Sky Partners who leads the agency’s investments throughout the client sector. “As sector-focused, thematic traders, we see important alternatives to spend money on the intersection of sustainable and direct-to-consumer enterprise fashions and are following the influence the shift to sustainability is having in client packaging and provide chains.”
Fair Harbor was based in 2014 by Jake Danehy, chief government officer, and Caroline Danehy, chief artistic officer. The enterprise, impressed by their childhood seashore neighborhood on Fire Island, gathers post-consumer recycled plastic bottles and transforms them into swimwear. — J.E.P.

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