Kenzo Homme Focuses On Sustainability With Its Latest Men’s Fragrance

Marking a big stride in direction of sustainability, Kenzo Homme delves deeper into nature with its newest males’s perfume, Kenzo Homme Eau de Toilette Intense.
The arrival of the brand new perfume is well timed with the elevated curiosity in clear magnificence perfumes. From its elements’ sourcing to its packaging, the brand new Kenzo Homme perfume is proof of the model’s pursuit of an eco-friendlier way of life.

Masterfully created by perfumer Quentin Bisch (Givaudan), the Kenzo Homme Eau de Toilette Intense is a marine-woody perfume harking back to sun-warmed salty pores and skin.
Giving a welcoming complexity with energising high notes of Pink Pepper and Calypsone, the perfume then unfolds to a sensual Vetiver and woody Fig tree accord earlier than rounding off with a creamy base of wealthy Sandalwood and spiced Akigalawood.
With a sustainable ethos at its core, the perfume can be naturally-derived alcohol with out BHT preservatives, UV filter or additive colors. Two elements on the coronary heart of the components, Haitian Vetiver, and the Australian Sandalwood, has additionally been responsibly sourced by Givaudan’s Sourcing4Good programme.

An ode to poetry, the perfume bottle’s mirrors the energy and suppleness of the bamboo plant with the bevelled cap reflecting the lower of a katana, a sword utilized by samurai. Meanwhile, supplies of the bottle utilise 10% recycled glass and a cap design to avoid wasting 34% of plastic, with the packaging manufactured from FSC (Forest Stewardship Council) licensed paper, printed with bio-sourced inks.
The launch additionally consists of Kenzo Homme Eau de Toilette, the forerunning perfume for the model. Available in three sizes – 40ml, 60ml and 110ml – the scent is symbolised by the blue bamboo-shaped bottle for the union of wooden and the ocean.
Kenzo homme Eau de Toilette is a timeless and unique perfume for males to discover marine scent notes. With watery high tones of Marine Accord, the perfume additionally mixed a floral sea spray for rapid freshness with heat woody notes.
Sustainable Scent

In line with the model’s values, Kenzo Parfums additionally champions sustainability causes. The model proudly helps Orin Hardy, Kenzo Homme’s new model ambassador and the founding father of Bamboo U Bali by providing scholarships to 10 college students to review beneath the Bamboo U’s apprenticeship.
The Bamboo U Project is a Bali-based initiative which seeks to coach a brand new era of designers, architects, and engineers to responsibly reconnect their experience with nature, mixing custom and innovation, for a contemporary and sustainable imaginative and prescient of magnificence.
Kenzo Homme’s new perfume might be made accessible in Singapore from 10 March.  
(Images: Kenzo Homme)

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