Fragrance Friday: Revisiting SW23 – Shane Warne’s Signature Scent

Welcome to Fragrance Friday, the place every week we’ll be preserving you abreast of the latest and most iconic releases within the dynamic world of males’s fragrances. Born out of the need to showcase one of the crucial neglected, but versatile, components of any discerning man’s model this weekly column will make it easier to finesse your personal signature scent.
And whereas looking at new-launch fragrances could be very a lot what this weekly column is all about, it’s equally essential to revisit some older releases at each nook of the market so that you’re throughout what’s already out. There’s no use constructing a private assortment if all you’re doing is contemplating new releases.
This week, we’re taking a break from the extra premium scents on the market and doing one thing we’ll most likely by no means do for a Fragrance Friday once more – we’re taking a look at a celeb perfume.

The world remains to be reeling from the sudden passing of cricketing legend Shane Warne, who reportedly suffered a coronary heart assault on the island of Koh Samui, Thailand and was pronounced useless precisely one week in the past on Friday 4th March. The bigger-than-life ‘King of Spin’ lived a life many might solely dream of, and if anybody needed to mirror on the person’s innumerable accomplishments through the years, each on and off the pitch, there are limitless methods wherein to take action.
I believed it was related to zone in on only one that many perfume and cricket followers alike could have (deliberately – for many) neglected over the previous few years, and that’s Warne’s apparent fascination (or no less than reported fascination) with the artwork of perfumery.
After all, as an alternative of going the anticipated route of collaborating with a brewery to launch a beer or one thing comparable (though he did launch a gin & tonic utilizing his personal SevenZeroEight gin), Warnie selected to accomplice with Chemist Warehouse to bottle his signature scent as a principally woody Eau de Toilette. SW23 EDT launched in September 2020 – sporting a brand with a W resembling the stumps he so usually rattled – and making good on the king’s obvious love of hygiene and skincare, which he claimed happened throughout his relationship with Elizabeth Hurley, the face of Estee Lauder.
“I do know there’s nonetheless a little bit of stigma about it and that it’s seen as not a masculine factor to do to handle your self,” Warne was quoted as saying in a information article on the SW23 launch by The House of Wellness.
“I do love my fragrances and it’s all the time been an curiosity of mine.”
“[Liz] inspired me to do it as a result of she mentioned I smelled actually good, however, for no matter motive, it didn’t occur till now”.
The man, who showered 3 times a day and spoke a number of instances in regards to the significance of taking satisfaction in a single’s appearances – regardless of his vices – apparently had his eyes opened to the “energy of scents” throughout his time with Hurley. Though it wasn’t till years after their break up that he would go on to create not simply this perfume, however comply with it up with a sports activities model created by famous perfumer Gil Clavien – the nostril behind different celeb fragrances by Britney Spears, Elizabeth Arden, Christina Aguilera, and Vera Wang.

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Forget the advertising hype that surrounded SW23 and SW23 Sport. It’s stuffed with shallow descriptors like “placing” and “sensual,” in addition to significant phrases like “radiates model with a daring mixture of elements that tantalise the senses”. The solely factor you want to learn about Shane Warne’s perfumes is that they really aren’t as unhealthy as many would fairly count on.
When SW23 was first launched, Warnie was clowned relentlessly by cricket followers on that cesspool of pettiness and disgrace we referred to as Twitter. The commonplace jokes relating to flat beer and ciggie butts swirled round, in addition to (considerably amusing) hypothesis that Warnie’s signature scent would scent like linseed oil, willow and leather-based.
Mockery apart, it’s onerous to disclaim the sincerity behind Warnie’s fling with the world of perfumery given the aforementioned need to cast off the stigma towards male magnificence.
“It’s just like the Advanced Hair Studios stuff — it’s straightforward to make jokes at others’ expense,” he was quoted as saying.
“But having a bald spot or a receding hairline can actually dent somebody’s confidence. A whole lot of guys nonetheless come as much as me and say thanks for serving to them really feel extra assured. It’s nice I might assist them.”
SW23 doesn’t fairly seize the famous profile Chemist Warehouse have been pushing for, neither is it in any respect on the identical degree because the Tom Ford and Creed perfumes Warnie favours, however actually it’s a nice scent that primarily centres round citrus on the highest and oak on the bottom.
The fragrance launch was clearly a part of Warnie’s plans to destigmatise magnificence and self-look after males, which was famous on his official web site, with all income going to charity.

The opening is as obnoxious and aggressive as an Anytime Fitness drowning below extreme sprays of Lynx Africa, however after 20 or so minutes the scent settles with a very smooth, crispy profile. The coronary heart notes launched by Chemist Warehouse record juniper berry, clary sage, lavender and wild mint. The recipe doesn’t fairly articulate that enticing invoice, however it does handle to intensify some semblance of juniper berry. Once the bottom of principally birchwood and oakmoss comes via, you’ve received a satisfying seize that’ll solely set you again $50.
As I wrote final week when Fragrance Friday spotlighted the brand new Dior Homme Sport, generally extra inexpensive perfumes ought to take equal significance as excessive-finish expressions from the likes of Creed and Amouage. That’s to not say SW23 is on the identical degree as Dior Homme Sport; it’s not.
Yet for $50 you’ve received one thing that doesn’t really feel like a compromise whenever you’re spritzing it on a typical working day. Sure, the projection and longevity are each fairly weak, however that’s nonetheless some critical worth for cash from one thing lots of people anticipated to be overly gimmicky. Celebrity fragrances are virtually all the time not value it; this one is.
And it looks as if lots of people agree. Upon launch, SW23 was a promote-out success for each Chemist Warehouse and Shane Warne, spurring the 2 entities to accomplice once more on the aforementioned SW23 Sport.
“SW23 was so widespread we thought, geez, let’s do one other,” mentioned Warnie when the Sports iteration was launched final yr.
“Everyone beloved it and saved asking when there was going to be one other perfume. That makes you fairly proud when folks adore it.”
Unfortunately, Warnie received’t get to launch a 3rd fragrance as a part of his budding line of fragrances, however those that wish to get their palms on both SW23 or SW23 Sport can achieve this at their native Chemist Warehouse. Both have been restocked and are, unsurprisingly, spinning off the cabinets.
Top notes: Fresh bergamot, mandarin leaf, cardamom, crisp appleMiddle notes: Juniper berry, clary sage, lavender, wild mintBase notes: Indonesian patchouli, birchwood, oakmoss, leather-based accord

Shane Warne’s SW23 Eau de Toilette is offered in Australia at $50 for a 100 ml bottle solely through Chemist Warehouse.

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About the Author: Jessica