Acqua di Parma’s new initiative, COLLAB, sees an open laboratory of sharing and trade. Customers can choose an artist and theme, customising their very own private perfume bottle from the Colonia Collection. Partnering with certainly one of the most necessary faculties of style, design, visible arts and communication in Italy, COLLAB will happen at the Maison’s Milanese Boutique in Via Gesù 1, from 4 to 10 April. It’s an unique alternative, accessible each in-store or on-line, to personal collector’s items.
Surprising methods, visions, and colors
Six rising Italian skills will convey six totally different inventive ideas of feelings and colors to life, in a set of 300 distinctive 180ml items from the Colonia Collection. The dynamic creative trade will specific trendy artwork and visible communication actions by an all-Italian inventive lens. COLLAB’s themes have their foundations in Italian identification, taking cues from cultural inspirations, historical past and architectural grandeur.
A one-on-one design journey
The co-creation laboratory will enable purchasers so as to add a private contact to the remaining product — maybe Anna Spreafico’s Sky Signs which have been impressed by the Italian horoscope custom, including parts of the conventional Venetian glassmaking technique. Or Margherita Caspani’s gladiatorial Roman quantity imagery reimagined as a playful encounter between males and wild beasts in Animalia. Or Claudia Bernardi symbols from playing cards in Play With Me and Paolo Moscheni’s bandanas with private messages, reflecting the common feelings of affection, hope, and friendship. The bespoke consequence might be a very one-of-a-kind collector’s piece.
An unique co-creation expertise
The boutique might be remodeled right into a real-life inventive lab for the week. Here purchasers will be capable of work together with their artist of selection, observing and collaborating in the inventive course of. As inclusivity is so key to Acqua di Parma’s ethos, purchasers throughout Italy and Europe will be capable of take pleasure in the identical participating expertise, with the choice of one-on-one on-line appointments. These might be hosted on an built-in platform by way of Acqua di Parma’s web site and the remaining personalised product might be delivered to the buyer’s door.
COLLAB displays Acqua di Parma’s values in preserving tradition, artwork, and design whereas nurturing future generations of artists and designers; these six younger skills will showcase the great thing about Italy to the world. Bookings can be found on acquadiparma.com for one-on-one appointments that can happen at the Maison’s Boutique in Milan or on-line.
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