Chanel Opens an Immersive Fragrance and Beauty Pop-Up in Austin – CR Fashion Book

When Chanel first opened the doorways to its inaugural New York City Atelier Beauté Chanel in 2019, the luxurious magnificence procuring expertise modified without end. The location created a group for Chanel’s magnificence fanatics providing up a singular expertise for guests to study and take a look at merchandise earlier than buying. Playing in Chanel’s playground of skincare, make-up, and perfume at Atelier Beauté Chanel offers a brand new layer of understanding and appreciation to the coveted merchandise. Now, the home is able to take the one-of-a-kind experiential house south for the winter.

Chanel

Chanel

Atelier Beauté Chanel is opening its new ephemeral house in Austin simply in time for the buzzy South By Southwest competition for a restricted six-week interval. “The atelier is devoted to discovery, creation, and group, which we felt would resonate with Austin’s artistic, vibrant, and forward-thinking communities,” mentioned Chanel’s Chief Long Term Development Officer Christine Dagousset. Housed on Music Lane in Austin’s hip South Congress neighborhood, company may have the chance to browse Chanel’s must-have merchandise, chat with professional Beauty Guides, and partake in grasp class occasions held all through the six weeks. The house will moreover have particular visitor appearances from Chanel’s Celebrity Makeup Artist Tasha Reiko Brown and Chanel Brow Artist Jimena Garcia who will each be obtainable opening weekend for complimentary consultations in addition to restricted bookings obtainable for these in search of the complete Chanel expertise.

Chanel

Chanel

The home stays on the forefront of growing revolutionary consumer experiences with the Atelier’s app. “Chanel is the final word home of luxurious main in distinctive tech and human-enabled magnificence experiences that encourage the identical tech-savvy, curious, and open viewers who’re drawn to Austin. Our focus for the six-week interval is to offer ground-breaking, luxurious, human experiences which are made attainable with revolutionary expertise,” mentioned Dagousset. The atelier’s tech choices provides one other layer to procuring on the atelier obtainable for company to catalog their favourite merchandise, schedule companies, and take a look at upcoming occasions to join. Whether you are killing time between the competition’s music units or going for a modern stroll across the metropolis, go to Atelier Beauté Chanel earlier than it is gone.Atelier Beauté Chanel might be open from March 11 via April 24 at 1009 South Congress Avenue in Austin, Texas. For extra info, go to atelierbeaute.chanel.com.

https://www.crfashionbook.com/magnificence/a39014300/chanel-opens-an-immersive-fragrance-and-beauty-pop-up-in-austin/

Recommended For You

About the Author: Jessica