SODA Architects Designs a Fragrance Art Gallery for Vivinevo in Beijing

“What would it not really feel wish to step into a drop of fragrance?” questions Yuan Jiang, cofounder of Beijing agency SODA Architects. For the synesthetes amongst us, the reply might already be obvious. Others, although, would possibly think about a journey to fragrance model Vivinevo’s 3,400-square-foot “perfume artwork gallery”—a multisensory playground that showcases fragrance merchandise by way of immersive installations, which Jiang and cofounder Chen Song had been entrusted with designing final yr.
The scene is initially set on the Beijing storefront’s recessed entrance, the place 5,000 illuminated fragrance bottles line the partitions in a grand and prismatic welcome. Passing into the principle corridor, visitors are greeted by a billowing gypsum wall displaying transferring graphics that reference the move of liquid fragrance inside its container. In entrance of the wall, a show desk is lined with precise fragrances that guests can check whereas having fun with the visuals. Similar displays might be discovered in barely smaller, however equally absorbing, galleries towards the again of the shop.

At perfume firm Vivinevo’s Beijing “gallery”, projected footage referencing the move of liquid inside fragrance bottles accompanies precise fragrance samples for guests to check. Photography by Chen Xiyu.

One room spotlights Vivinevo’s Master sequence of fragrances with a shimmering 200-square-foot show shelf, reverse which a sequence of LED lightboxes sport portraits {of professional} perfumers like Maurice Roucel and Yann Vasnier, who collaborated on the road. Overhead, a mirrored ceiling provides the shelf the looks of stretching one other dozen ft excessive.
After circulating by these numerous galleries, visitors can cease at what SODA calls the “participatory fragrance modulation and consumption space.” Here, in maybe probably the most immersive house of all, visitors can mix an array of fragrances into their very own customized perfumes.

A stunning set up of 5,000 glowing fragrance bottles welcomes guests to the storefront by SODA Architects. Photography by Chen Xiyu.

In one gallery, a 200-square-foot shelf shows fragrances from the corporate’s Master line. Photography by Chen Xiyu.


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