THE VUITTON-GEHRY CONNECTION CONTINUES: Louis Vuitton and Frank Gehry have teamed up but once more, this time on a brand new perfume line, known as Les Extraits Collection.For it, the French luxurious items home’s grasp perfumer Jacques Cavallier Belletrud has created a brand new assortment of extracts of fragrance, whereas Gehry conceived a bottle to carry the 5 completely different juices. Each flacon comes topped with a three-dimensional, silver-colored sculptural work harking back to wind transferring by way of and swirling a silver sheath.More from WWDWind performed a key function in Cavallier Belletrud’s conception of the fragrances, as he had in thoughts what scents are stirred within the air that wafts by way of Grasse, France, the place his laboratory is housed at Les Fontaines Parfumées. He took a standard perfume type — an extract of fragrance — and modernized it by banishing scent’s conventional construction, with high, center and base notes, for these long-lasting, recent fragrances.“My ambition was to reinvent the extrait de parfum of the twenty first century, bringing newness and new feelings with out having any connections with the prevailing fragrances at Louis Vuitton [and] by breaking the foundations,” defined Cavallier Belletrud, throughout a press convention held in Paris on Monday.“What I like the perfect, like Frank, is to interrupt the foundations, to deconstruct and rebuild issues in different methods with a view to produce feelings,” he continued.The fragrances are known as Stellar Times, Cosmic Cloud, Dancing Blossom, Rhapsody and Symphony. Each represents a distinct main olfactive household and is concentrated at 30 %.“It was simply coming from my coronary heart,” mentioned Cavallier Belletrud of the mission.The perfume line marks Vuitton’s second collaboration with the legendary architect, who designed the Fondation Vuitton within the Bois de Boulogne in a Paris suburb.For extra, see:Louis Vuitton Emphasizes High Jewelry Thrust With Alicia Vikander Marketing campaignLouis Vuitton to Open Next Temporary Residence in SoHoStory continuesLouis Vuitton Men’s Spring 2022Best of WWDSign up for WWD’s Newsletter. For the newest information, observe us on Twitter, Facebook, and Instagram.
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