L’OrealPrada is heating issues up with its newest perfume marketing campaign. How, you ask? Well, it’s all due to a bit of assist from Jake Gyllenhaal.
The 40-year-old actor, who was tapped as the face for the model’s new masculine scent, placed on fairly the steamy show, taking cost of sailboat in all his windblown glory.
“I’m thrilled to accomplice with @prada for #PradaLunaRossaOcean — the new perfume. Directed by the good @JohanRenck, I bought to captain an excessive sailboat (not likely). Thank you Prada for having me aboard,” the Donnie Darko star captioned his Instagram publish earlier in the week.
Once the video noticed the mild of day, it didn’t take lengthy for followers to fully free all chill, taking to Twitter to share their obsession with the steamy perfume advert.
“Jake Gyllenhaal for Prada. Breath in case you agree,” a fan captioned just a few screenshots from the business. “Am I gonna get the Jake Gyllenhaal x Prada collab simply to spray it round my room? Maybe,” one other individual wrote.
Others couldn’t recover from the complete sailboat captain second of all of it. “Jake gyllenhaal if u see this pls run me over with the boat u had been driving in the prada advert i’ll give u my deal with,” a starstruck fan tweeted. Someone else questioned: “Who gave jake gyllenhaal a sailboat for a prada fragrance advert?”
The perfume, which launches on August 16, doesn’t simply have an attractive marketing campaign, it additionally smells fairly freaking wonderful.
With “the freshness of bergamot contrasted by the excessive sophistication of vetiver essence, entwined in a coronary heart of elegant iris accord,” the new bottle is masculine meets subtle.
The bottle, which is on the market in three completely different sizes, is elegant too, that includes a black cap with a crimson dot, symbolizing the crimson moon, aka luna rossa.
Prada’s partnership with Gyllenhaal isn’t the solely perfume marketing campaign that has despatched social media right into a tizzy in current weeks.
In July, Burberry launched a really peculiar video of a shirtless Adam Driver swimming in the ocean and remodeling right into a centaur (sure, you learn that proper) to advertise their Hero perfume.
The sudden growth of Hollywood hunks starring in fragrance advertisements wasn’t misplaced on followers both.
“Burberry’s males perfume with adam driver and Prada’s males perfume with jake gyllenhaal IM BUYING MEN’S FRAGRANCE FROM NOW ON” a fan stated. “Adam Driver for burberry and Jake Gyllenhaal for prada — each calling my ass broke,” one other added.
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