Scent of a woman: House of Anita Dongre found missing piece of portfolio in perfumes, ties up with Ajmal to venture into fragrance world

Saurav Bhattacharya (R) echoes Kavindra Mishra’s (R) ideas, saying, “fragrance has the potential to improve focus, uplift energies and alleviate nervousness – these advantages have been by no means so related as in at this time’s time, when a whiff turns into a way of life software to cope with stress and isolation.”The Global Desi shopper drifted in direction of fragrances that had gentle, powdery, fruits notes. SynopsisThe manufacturers examined fragrances with 600 clients earlier than finalising new elixirs.In each disaster lies a possibility, and the pandemic has proved that challenges might be (addressed and) transformed into progressive options. After acing the pret, sustainable, bridal and jewelry enterprise for many years, the House of Anita Dongre (HoAD) took the plunge in the fragrance and fragrances area beneath their AND and Global Desi banners. In the center of the second wave of the Covid-19 pandemic, the style label launched its first-ever BYET Online 7 minutes learn, Last Updated: Jul 05, 2021, 05:33 PM ISTGIFT ARTICLEFONT SIZEAbcSmallAbcMediumAbcLargeSAVEPRINTCOMMENTSign in to learn the total articleYou’ve bought this Prime Story as a Free GiftChoose Payment Mode & PlanIntroductory Offer₹99 for two monthsThen ₹2,499 for 1 12 months (₹208 per 30 days)Subscribe Now(Credit card necessary)You can cancel your subscription anytimeYearly₹249915 Days TrialSubscribe Now(Pay Using Netbanking/UPI/Debit Card)₹399/monthMonthly
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