Rihanna Is About to Debut a Fenty Fragrance

Photo: Courtesy of Fenty Pores and skinIt’s a huge week in fragrance information. First, Adam Driver set Twitter abuzz together with his attractive centaur marketing campaign for Burberry Hero. Then, Rihanna dropped a main trace that Fenty Parfum is on its method.On Wednesday, the singer/magnificence mogul/icon posted black-and-white imagery of herself on Instagram and Twitter with the caption, “#FENTYPARFUM COMING SOON👀”.While the publish wasn’t precisely heavy on specifics, evidently Fenty fragrance is certainly dropping imminently. Earlier within the week, Fenty Beauty had shared a teaser of what we are able to now assume to be the shadowy silhouette of a fragrance flacon, on Instagram:Rihanna has dabbled in perfume prior to now, through a licensing cope with Parlux — however establishing a fragrance line underneath her personal firm umbrella is a huge step. Like Kim Kardashian West and Michelle Pfeiffer’s latest entrees into scent (through KKW Fragrance and Henry Rose, respectively), this upends the historic pattern of celebrities serving because the face and identify of a perfume, however having little oversight or involvement within the product growth or enterprise facet of it. It’s price noting that Black founders are woefully underrepresented within the mainstream fragrance world, so a new perfume firm coming from a Black girl with important energy, attain and well-established strategies of distribution within the magnificence business is main.While there isn’t any details about what Fenty Parfum will odor like — and even clarification as to whether or not will probably be a full fragrance line underneath the Fenty Beauty umbrella or just a one-off scent — Rihanna has a confirmed observe document of shaking issues up within the magnificence business. She’s led the cost towards prioritizing variety and illustration in shade vary and advertising, highlighting the significance of sunscreen for all pores and skin tones, inviting individuals of all genders to take part in Fenty Beauty and incorporating sustainability through refillable packaging. We’d say it is a secure guess that Fenty Parfum might be simply as aware and impactful as its make-up and skin-care counterparts.Representatives from Fenty Beauty didn’t instantly reply to Fashionista’s request for remark, however we are going to proceed to replace this publish as further particulars turn into accessible.Please be aware: Occasionally, we use affiliate hyperlinks on our website. This on no account impacts our editorial decision-making.


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