Richard Madden has been named the face of Calvin Klein’s new fragrance Defy.The Game of Thrones and Bodyguard actor was photographed by Jonas Lindstroem for the campaigns, which characteristic him posing for the digital camera whereas carrying a wide range of tops – white and black T-shirts and a denim shirt – with blue denims.On the partnership, the Scottish actor advised GQ in an announcement, “I’ve all the time been a fan of Calvin Klein and having the chance to companion with the model on the launch of their new fragrance, Calvin Klein Defy, has been an thrilling journey.”Defy is the American model’s first standalone males’s fragrance in nearly 10 years, following 2012’s Encounter.Madden, 35, follows within the footsteps of Jake Gyllenhaal and Kate Moss by changing into a Calvin Klein face, and Joanne Bletz, international senior vice chairman of Calvin Klein Fragrances, advised WWD that he was picked as a result of he “embraces the spirit of who we’re attempting to categorical. He’s a insurgent with a trigger. He has a weak, but sturdy, facet – and his characters do, too.”The international campaign was launched on 1 July and can run throughout TV, digital and social platforms. The scent will likely be offered at retailers comparable to Macy’s, Ulta Beauty, Boots and El Corte Ingles in North America, Spain and the U.Okay. earlier than being rolled out to different international locations in 2022. Prices vary between $49 (£36) for the 30ml bottle to $114 (£83) for the 200ml dimension.According to WWD, the eau de toilette, which is aimed toward millennial males, is a contemporary, woody fragrance that includes a mix of citrus, bergamot and contemporary lavender absolute, with coronary heart notes of vetiver oil and base notes of amber.
