Paco Rabanne launches first ‘connected’ fragrance bottle

For its newest fragrance launch, Paco Rabanne labored in shut collaboration with VPI to develop a refillable spray cap within the form of a robotic head that connects customers to a novel digital house by way of the usage of NFC know-how.

The cap combines a metallic look and the meeting of an NFC microchip (contactless communication) inside a three-piece robotic head for its 100ml and 150 ml bottles.

By putting a smartphone close to the top of the pack, customers can freely uncover a digital house created particularly for them that features video games, playlists and augmented actuality options.

For extra information and in-depth commentary on how packaging can join manufacturers and customers, go to our sister publication Touchpoints.

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