According to the NPD Group, shoppers have turned to perfume greater than they’ve in years previous. Jacquelyn Wenskus, director and perfume class analyst for magnificence, famous, “This 12 months marked a transparent constructive shift for the perfume business, however for Father’s Day, efficiency soared to new ranges. During the 2 weeks main as much as Father’s Day, males’s perfume gross sales elevated 68 % in comparison with 2020, and rose 44 % in comparison with 2019. To put these figures additional into context, this acceleration exceeded the unprecedented development charges we just lately noticed for Mother’s Day. Products that outpaced the market continued to incorporate high-concentration juices, bigger sizes, and artisanal and European designer manufacturers.”
Wenskus continued, “The robust efficiency of Father’s Day perfume gross sales aligns with predictions we made earlier within the 12 months. It factors in the direction of continued success within the class by remainder of the 12 months, and notably for the Holiday 2021 season, which is the following main gifting interval for perfume. Like Father’s Day, shoppers will probably be reunited with family members to have fun the vacations, sparking a larger appreciation and pleasure to assemble and trade items. Fragrance, with its standing as a popular reward to present and to obtain, is nicely positioned for continued development.”
Read on for Wenskus’ full evaluation on perfume spending.