To Miley Cyrus, crafting a perfume requires about the identical degree of complexity and element as writing a track. This would clarify the Plastic Hearts singer’s latest venture as the face of Gucci’s new Flora Gorgeous Gardenia perfume, of which she additionally recorded a track to go together with the marketing campaign.
Flora Gorgeous Gardenia ($115) is a comfortable floral scent that Gucci formally launched on July 28. Shot by photographer Petra Collins, the perfume’s marketing campaign photos got a vivid, retro aesthetic, and its official anime-inspired video was soundtracked by a cheerful and upbeat tune Cyrus recorded to match the total vibe.
“I liked selecting and recording the track for this,” Cyrus stated. “It enabled me to tie in a music component in a method that slot in so effectively with the messaging of this marketing campaign.”
While discussing the venture, Cyrus detailed the similarities between songwriting and making a perfume, explaining that every requires onerous work and focus. “I feel the course of for each of them includes loads of trial and error, loads of intestine intuition in understanding what you are making an attempt to create and an finish outcome that you just consider in,” she stated. “And it is a mixture of layers and substances that results in one cohesive, stunning outcome at the finish of it.”
For Cyrus, Flora Gorgeous Gardenia is the embodiment of self-expression and optimism, two issues which can be a mirrored image of her relationship with magnificence as a complete. “To me, magnificence is ensuring I really feel like the finest model of myself inside and out,” she stated. “Outer magnificence for me begins with the inside. You should really feel stunning from the inside first.”
Keep studying to see extra photos from Gucci’s Flora Gorgeous Gardenia marketing campaign.