So you watched Adam Driver flip right into a centaur to get you to attempt a perfume. May I curiosity you in Miley Cyrus morphing into her animated alter ego in an try to do the identical?
The newest marketing campaign advert you’d like to smell by the display screen comes courtesy of Gucci and its new Flora Gorgeous Gardenia perfume, which is being fronted by Cyrus and her ever-powerful shaggy mullet.
The dreamy marketing campaign, shot and directed by Petra Collins, is ready to Cyrus’s cowl of Shampoo’s ’90s earworm “Delicious” and follows the star as she frolics amongst a bunch of blooms (Gucci’s speciality); hangs out with impeccably groomed poodles, smooth bunnies, and actually cute cats; enters a pink home that Barbie in all probability bookmarked on Zillow; and performs a pink guitar on a chill seaside that’s in all probability centaur pleasant.
After doing all of those mind-palace-worthy actions, Cyrus magically transforms into “her true self,” which is seemingly an anime-inspired Miley one can solely assume takes recommendation from her clever cat buddies and protects planet Earth from evil utilizing flower energy.
So what does Flora Gorgeous Gardenia odor like, aside from “scrumptious!”? According to Gucci’s inventive director, Alessandro Michele, the reimagined scent is “uncommon, sensual, and intense,” whereas a launch describes it as “a fashionable reinterpretation of the attractive white gardenia observe” that’s magnified by a juicy pear-blossom accord, jasmine grandiflorum, and only a contact of brown sugar (scrumptious). The felines in the clip appear to be followers, and they’re identified to have glorious style on the subject of luxurious perfume.
Gucci Flora Gorgeous Gardenia will probably be out there solely at Sephora starting in August and nationally in October. Best of luck getting this track out of your head earlier than then!
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