Louis Vuitton and Frank Gehry Collaborate on New Fragrance Project – WWD

THE VUITTON-GEHRY CONNECTION CONTINUES: Louis Vuitton and Frank Gehry have teamed up but once more, this time on a brand new perfume line, referred to as Les Extraits Collection.
For it, the French luxurious items home’s grasp perfumer Jacques Cavallier Belletrud has created a brand new assortment of extracts of fragrance, whereas Gehry conceived a bottle to carry the 5 totally different juices. Each flacon comes topped with a three-dimensional, silver-colored sculptural work paying homage to wind shifting by and swirling a silver sheath.

The fragrances 
Courtesy of Jennifer Weil

Wind performed a key position in Cavallier Belletrud’s conception of the fragrances, as he had in thoughts what scents are stirred within the air that wafts by Grasse, France, the place his laboratory is housed at Les Fontaines Parfumées. He took a conventional perfume type – an extract of fragrance – and modernized it by banishing scent’s conventional construction, with high, center and base notes, for these long-lasting, contemporary fragrances.

“My ambition was to reinvent the extrait de parfum of the twenty first century, bringing newness and new feelings with out having any connections with the prevailing fragrances at Louis Vuitton [and] by breaking the foundations,” defined Cavallier Belletrud, throughout a press convention held in Paris on Monday.

Jacques Cavallier Belletrud 
Courtesy of Jennifer Weil

“What I like the most effective, like Frank, is to interrupt the foundations, to deconstruct and rebuild issues in different methods with the intention to produce feelings,” he continued.
The fragrances are referred to as Stellar Times, Cosmetic Cloud, Dancing Blossom, Rhapsody and Symphony. Each represents a distinct main olfactive household and is concentrated at 30 %.
“It was simply coming from my coronary heart,” stated Cavallier Belletrud, of the undertaking.
The perfume line marks Vuitton’s second collaboration with the legendary architect, who designed the Fondation Vuitton within the Bois de Boulogne in a Paris suburb.
For extra, see:
Louis Vuitton Emphasizes High Jewelry Thrust With Alicia Vikander Campaign
Louis Vuitton to Open Next Temporary Residence in SoHo
Louis Vuitton Men’s Spring 2022

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