Ford creates a premium gas fragrance for electric cars in bizarre attempt to help EV adoption

That’s not a joke headline. You should not on the Onion. Ford surveyed drivers and located that almost all of them would “miss the scent of petrol” in the event that they go electric.
The automaker then got here up with a Mach-Eau (get it?) scent to help these drivers transition to electric automobiles.

Yes, it’s a factor. Everyone is aware of a gearhead who loves the scent of burning rubber and petrol. It’s not solely uncommon, however can it truly develop into a barrier to go electric?
Ford believed that it might and so they commissioned a survey with some stunning outcomes:

In a Ford-commissioned survey, 1 in 5 drivers mentioned the scent of petrol is what they’d miss most when swapping to an electric car, with virtually 70% claiming they might miss the scent of petrol to a point. Petrol additionally ranked as a extra standard scent than each wine and cheese, and virtually identically to the scent of recent books.

That’s 20% of drivers surveyed saying that the scent of gas could be the No. 1 factor that they might miss about gas-powered automobiles, whereas nearly all of drivers surveyed mentioned that they might additionally miss it to a point.
In response to these findings, Ford determined to create a new scent referred to as Mach-Eau, and fragrance consultancy agency Olfiction designed it.

The automaker did make clear that it doesn’t essentially scent like petrol, however it was designed to remind them of it:

The new scent is designed to help usher these drivers into the way forward for driving by means of their sense of scent. Rather than simply smelling like petrol although, Mach-Eau is designed to please the nostril of any wearer; a high-end fragrance that fuses smoky accords, elements of rubber and even an ‘animal’ factor to give a nod to the Mustang heritage.

Ford says that it doesn’t truly promote the scent, however it was created to “help dispel myths round electric cars and persuade conventional automotive lovers of the potential of electric automobiles.”
Electrek’s Take
When I learn Ford’s press launch about Mach-Eau, I had to guarantee that I hadn’t mistakenly traveled in time to April 1.
But it appears to be like very actual though Ford says it’s not promoting it.
We should not too far off that, contemplating many luxurious automakers at the moment are integrating scent diffusers inside their automobiles.
In my anecdotal expertise of speaking to petrolheads, the sound of a good V8 engine is what they are saying they might miss probably the most out of the gas-powered car expertise. While It’s not my factor, I can perceive that.
While the scent is fetishized by some, I used to be shocked to study that it’s favored a lot by such a excessive variety of drivers. I would really like to see the total particulars and methodology of Ford’s survey.
Either approach, not going to the gas station is without doubt one of the largest, if not the largest, buyer expertise benefit of going electric.
FTC: We use revenue incomes auto affiliate hyperlinks. More.
Subscribe to Electrek on YouTube for unique movies and subscribe to the podcast.

Recommended For You

About the Author: Jessica