Chanel’s Fall 2014 assortment goes down in vogue historical past as one in every of the most memorable dwell runway occasions of the final decade. More generally referred to as “the grocery store present,” the assortment featured some Karl Lagerfeld classics—stomach chains! Knee-high lace-up trainers! But it was the set—a correct tremendous marché, erected inside the Grand Palais, and stocked with a minimum of 500 on a regular basis merchandise, re-coded as a part of Chanel’s in-house model (House paint in a shade referred to as Gris Jersey, Petits Pois de Chanel)—that anybody fortunate sufficient to have been in attendance nonetheless talks about all these years later. It was a testomony to the undeniable fact that useful objects (particularly these printed with the model’s spartan, black and white brand) can in reality be rendered luxurious and iconic, beneath the proper circumstances. Chanel No.5’s one centesimal anniversary are these circumstances.“There will be as a lot worth in merchandise that we use often as in merchandise that we use for very particular events,” says Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources for (*5*) and Beauty, who helped spearhead the limited-edition Factory 5 capsule assortment, which formally launches in the present day. To have fun its centennial, perfumer Ernest Beaux’s basic floral aldehyde perfume has been reimagined as 17 on a regular basis objects that supply new methods to love and layer the iconic scent. “It’s all about the expertise these merchandise offer you,” continues Pré de Saint Maur, calling out a physique oil spiked with the scent’s acquainted bergamot and musk notes and packaged in an oblong bottle with a tapered spout for a focused utility. A aromatic bathe gel has been rendered in a well-known dishwashing liquid bottle, in addition to in 20 particular person pods that come housed in a minimalist paint can—and in paint tubes for on-the-go use. Meanwhile, a silky No.5-scented physique lotion is obtainable in a utilitarian squeeze pouch.It’s price mentioning that earlier than turning into a paragon of packaging design, the industry-disrupting Chanel No.5 glass flacon was truly a easy laboratory bottle—one in every of the French home’s first feats of reworking a useful object right into a fascinating luxurious merchandise, one thing it continues to excel at a century later. Another memorable second from “the grocery store present” occurred after Lagerfeld took his finale stroll locked arm-and-arm with Cara Delevingne. As showgoers poured out of the bleacher-style seats like a school soccer recreation had simply ended, editors, consumers, fashions, and couture shoppers ransacked the cabinets, clamoring for their very own piece of designer pop artwork. The Factory 5 assortment will seemingly be greeted by the identical rabid enthusiasm when it arrives in Chanel shops in the present day and at Saks by way of an immersive, experiential occasion in early July. Because the lingering scent of a rose and jasmine-tinged cleaning soap fades, however its shoe polish-inspired, Chanel-emblazoned memento tin is perpetually.Chanel Factory 5 The Shower GelChanel Factory 5 The Body CreamChanel Factory 5 The Cleaning soapChanel Factory 5 The Sparkling Body GelChanel No. 5 Eau de Parfum
