NEW YORK–(BUSINESS WIRE)–Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], in the present day revealed the worldwide world promoting marketing campaign for Calvin Klein Defy, a new males’s perfume that includes award-winning actor Richard Madden as the face of this new chapter inside the Calvin Klein perfume portfolio. The perfume and marketing campaign embrace a journey of defiance whereas exploring genuine truths and the contrasts inside.
The marketing campaign options Madden in a collection of susceptible, self-reflecting and genuine moments that culminate into a brave leap of religion, a symbolic metaphor for private defiance and daring to take dangers. The accompanying nonetheless visible interprets the highly effective essence of the marketing campaign that includes Madden seated on a rooftop with a rebellious stare in iconic Calvin Klein denims and a timeless Calvin Klein white t-shirt. The promoting marketing campaign will likely be featured globally and supported by digital, social, print and TV.
“It’s been an thrilling alternative to associate with Calvin Klein on this new launch for Calvin Klein Fragrances,” stated Madden. “Making the Calvin Klein Defy marketing campaign was an incredible expertise; I’m enthusiastic about this partnership and our work collectively.”
The Calvin Klein Defy perfume options a daring distinction of invigorating freshness and highly effective woods. Crafted by Anne Flipo, Master Perfumer, and Senior Perfumers Pascal Gaurin and Loc Dong of IFF, the perfume defies expectations and evokes the ethos of the marketing campaign opening with an addictive mix of citrus highlighted by crisp Bergamot and recent Lavender Absolute. The coronary heart of the perfume and star ingredient, Vetiver Oil, is responsibly sourced from Haiti, and offers a vibrant earthiness and irresistible rugged texture that compliments a wealthy and alluring base of Amber notes.
The masculine and woody recent scent is captured in a fashionable and minimalist glass bottle carved with curved rounded edges and sharp linear traces, representing the duality of vulnerability and braveness on the path to defiance. The cap and carton pay homage to Calvin Klein denims with a matte textured blue denim impressed embossed end and placing silver branding.
Joanne Bletz, Senior Vice President Global for Calvin Klein Fragrances at Coty stated, “We are vastly excited by the launch of Calvin Klein Defy. The creation of this new males’s perfume, starring the award-winning actor Richard Madden, marks the subsequent chapter in our partnership with the iconic vogue home. The perfume and marketing campaign embrace the spirit of pushing boundaries as personified by way of our Dare to Defy idea and celebrates the brave leap of religion it takes to observe your convictions whereas acknowledging the vulnerability and braveness to defy expectations. We are assured that Calvin Klein Defy, which encapsulates a renewed tackle masculinity, self-reflection and defiance, will resonate with fashionable males throughout the world, driving additional world demand for Calvin Klein fragrances.”
To have a good time the launch of Calvin Klein Defy, a branded match will happen on Twitch the place shoppers could have the alternative to defiantly battle in opposition to high streamers for a probability to win prizes adopted by a digital afterparty.
Calvin Klein Defy is obtainable beginning in the present day in choose international locations and will likely be obtainable globally on a rolling foundation.
About Richard Madden:
Golden Globe winner and Scottish actor Richard Madden is quick changing into one of Hollywood’s most in-demand actors. Upcoming, Madden will likely be seen in Chloe Zhao’s Eternals by which he portrays the character ‘Ikaris’ reverse Angelina Jolie, Salma Hayek, Kumail Nanjiani, and Gemma Chan. The superhero movie primarily based on the Marvel Comics of the similar identify follows the saga of the Eternals, a race of immortal beings who lived on Earth and formed its historical past and civilizations. The movie is slated for launch by Disney on November 5, 2021. Additionally, he’s presently in manufacturing on the Russo Brothers’ CITADEL alongside Priyanka Chopra Jonas. The upcoming world thriller multi-series for Amazon Studios will characteristic interconnected, local-language variations of the story in a number of different international locations.
About Calvin Klein, Inc.
Calvin Klein is a vogue way of life model with daring, progressive beliefs and a sensual aesthetic that’s acknowledged worldwide. Our fashionable and minimalist method to design, provocative imagery and genuine connection to tradition has resonated with clients for over 50 years.
Founded in 1968 by Calvin Klein and his enterprise associate Barry Schwartz, now we have constructed our fame as a chief in American vogue by way of the distinct Calvin Klein model traces and a licensed vary of merchandise. We had been acquired by PVH Corp. in 2003. For extra data, please go to www.calvinklein.com.
About COTY Inc.
Coty is one of the world’s largest magnificence firms with an iconic portfolio of manufacturers throughout perfume, colour cosmetics, and pores and skin and physique care. Coty is the world chief in perfume, and quantity three in colour cosmetics. Coty’s merchandise are offered in over 150 international locations round the world. Coty and its manufacturers are dedicated to a vary of social causes in addition to looking for to reduce its affect on the setting. For extra details about Coty Inc., please go to www.coty.com.
ADVERTISING CREDITS:
Creative Agency: The Style Council
Still life photographer: Thomas Legrand
EDITORIAL CREDIT: Calvin Klein Defy
TVC: https://youtu.be/cPX33PuC9UA
SOCIAL MEDIA: #ckdefy
BRAND HANDLE: @calvinklein
