Beauty Booking Appointment Company Planity Raising 30 Million Euros – WWD

PARIS — Planity, France’s main magnificence appointment reserving firm, is elevating 30 million euros in funding.
The financing spherical is being carried out with Gaia Capital Partners and Planity’s historic traders: Crédit Mutuel Innovation, BPI Digital Venture, Alven Capital and the Eiffel Investment Group.
Planity right this moment has 75 % market share in France and needs to bolster its development by increasing its technical and business groups. The firm will open an workplace in Germany, as effectively.
The firm was based in 2017 by Antoine Puymirat and his companions Jérémy Queroy and Paul Vonderscher.
Today, Planity boasts 15,000 magnificence salon purchasers domestically. More than 50 million appointments — or one every second — have been booked on the platform, which has 200 workers in France. It’s a rely that doubled in 2020.

Planity additionally has greater than 1 million buyer critiques, which common a score of 4.48 out of 5, whereas the platform’s gross sales are gaining greater than 15 % per 30 days.

The group has created a software program as a service, or SaaS, instrument and providers to allow individuals to guide on-line free of charge all day, any day.
For magnificence institutions, the software program helps enhance effectivity by decreasing the variety of calls by half and the extent of missed appointments by 75 %. Concurrently, magnificence salons utilizing Planity enhance their gross sales by 10 %, resulting from new clients and better reserving frequency.

“Our first goal is to proceed to develop the French market, the place solely 13 % of magnificence salons have a web based appointment answer,” Puymirat, president and cofounder of Planity, stated in a press release. “We count on greater than 60 % will likely be geared up throughout the subsequent 5 years, so we nonetheless have a number of salons to assist of their digitalization.
“This capital enhance can even permit Planity to enter a brand new stage of its improvement by opening its first workplace outdoors France, in Germany,” he continued. “Finally, this funding spherical will allow us to double our workforce over the following 12 months with greater than 200 new hires deliberate.”
The foray into Germany is supposed to pave the way in which for Planity’s worldwide enlargement. Germany has greater than 250,000 magnificence and wellness salons, in keeping with estimates. There, the platform plans to recruit greater than 70 individuals throughout the subsequent 18 months earlier than launching Planity elsewhere in Europe.
“Planity addresses a sector that has to date been unnoticed of technological innovation. Its software program suite permits magnificence professionals to considerably enhance their productiveness, and its market permits them to generate extra revenue whereas supporting the digitalization of makes use of,” stated Morgan Kessous, funding director of Gaia Capital Partners. “Just as within the well being sector, there’s appreciable potential for development in France and internationally. Combined with these favorable market components, the crew’s robust execution satisfied us that Planity would be the European chief in on-line magnificence appointments inside a number of years.”
In July 2020, Planity raised 10 million euros in a collection B funding spherical led by Crédit Mutuel Innovation.
(*30*)’s Note: This story has been up to date to replicate the most recent, appropriate data from the corporate concerning the funding.

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