With a partner, Lamborghini launches its own line of fragrance

Olfactory branding would be the new buzzword amongst automakers. At least it appears to be all the trend amongst some upscale European automakers providing fragrances designed for house owners of their automobiles.The newest such mission includes Automobili Lamborghini and Culti Milano, which have launched a fragrance line impressed by Lamborghini’s automobiles.“The citrusy opening is accompanied by a full of life coronary heart and an enveloping base that expresses a refined, intense and vigorous spirit, which swings with a recent dash that brings out the notes of grapefruit, bitter orange, bergamot, vetiver and at last converges in an enveloping base of cedar wooden and sandalwood,” in keeping with the information launch.“The design of the packaging has a daring character and clear contours. For the Decor diffuser, obtainable in 500ml, 1000ml and 2700ml sizes, the Bronzo Zenas coloration was chosen from the Lamborghini coloration vary, with a matte end and screen-printed logos.“The wicks in white technical cloth fiber attest to the eye to aesthetics with a linear and high-performance supply of the fragrance.The fragrance, apparently a unisex model, is obtainable at Lamborghini’s flagship retailer in Sant’Agata Bolognese and at Culti House retailers in a number of main Italian cities.According to the information launch, Culti House was based in 1988 by Alessandro Agrati in his private effort to discover “the hyperlink between the design world and the world of the senses” and to “revolutionize the very method folks expertise areas and objects.”

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