Smell the fragrance of Spanish landscapes at Expo 2020 Dubai

The Spain Pavilion will add an olfactory dimension to its customer expertise with a set of scents crafted for its participation in Expo 2020 Dubai
Image Credit: Twitter/@ExpoSpain2020

Dubai: For the first time ever in Spain’s historical past, the nation will supply guests a full sensory expertise by fragrances at its Expo 2020 pavilion in October.

Not solely will guests get to find Spain by snacking at the tapas bar and exploring installations on its Arab heritage however they will even discover themselves transported to orange groves and dense woodlands of the north by the official fragrance of the Spanish pavilion.

Whiff Spanish scents as you journey

For the unforgettable olfactory expertise, the pavilion has commissioned its official accomplice Murcia-based fragrance producer Iberchem to develop scents particular to the nation’s geography. Through particular diffusers and fragrance purposes, genuine scents tailor-made to sure exhibitions will greet guests at each flip.

Paying homage to Spain’s Arab roots is the ‘Dostellos’ exhibit, the place guests can be welcomed by the fragrance of backyard blooms of the Generalife Palace (picutred) in Al Andalus. Picture used for illustrative functions solely.
Image Credit: Shutterstock

Beginning with the most important set up titled ‘Forest of the future’, woody scents of the northern Iberian Peninsula forests will permeate the space. Next, paying homage to Spain’s Arab roots is the ‘Dostellos’ exhibit, that means ‘sparkles’ or ‘glimmers’ in Spanish, the place guests can be met with the fragrance of backyard blooms of the Generalife Palace in Al Andalus.

Another set of concentrated scents consultant of the Spanish tradition will mark the VIP and press rooms.

Spain Pavilion’s official fragrance

Luz Vaquero, head perfumer at Iberchem, took three years to develop a signature scent that may condense the complete Spanish pavilion expertise right into a bottle. Catch a whiff of the fragrance as you stroll throughout the entry ramps inside the pavilion.

Official fragrance of the Spain Pavilion at Expo 2020 Dubai

The distinctive scent is all about high notes of citrus, particularly orange and lemon, with delicate, candy accords of lavender and grapes, evoking the La Rioja rural group. It even integrates the saltiness of the heat Mediterranean sea, concluding with a musky word – a nod to the Middle East area’s first world expo and Spain’s personal Moorish previous.

Select areas are perfumed with the official fragrance of the pavilion, carrying opening citrus and grape notes with backside notes of musk.
Image Credit: Twitter/@ExpoSpain2020

On June 4, Iberchem premiered the fragrance at the 2021 Barcelona Olfaction Week (BOW), a world occasion that promotes the perfumery business. Guests of honour at the pavilion can be gifted a bottle of the fragrance, taking dwelling the distinctive geographical parts of Spain with them.

An eco-friendly fragrance

Adhering to Expo’s inexperienced requirements and its thematic district of Sustainability, the place the Spain Pavilion is positioned, Vaquero’s fragrance goals for a low carbon footprint. The system is constituted of pure substances which can be Cosmos Ecocert-certified (COSMetic Organic and pure Standards) together with regionally sourced uncooked supplies, making greater than 60 per cent of the composition biodegradable.

With a biodegradable system and eco-friendly packaging, the official fragrance of the Spanish pavilion adheres to Expo’s sustainability requirements.
Image Credit: Twitter/@ExpoSpain2020

Besides the substances, the packaging, too, is natural with its compostable ‘Woork’ cap created by packaging producer Pujolasós. The packaging field and label paper are sourced from well-managed forests with a Forest Stewardship Council (FSC) stamp.

– The author is an intern with Gulf News.

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