Fragrance Creators Association Expands First-of-Its-Kind Digital Fragrance Resource for the Public now options 100 360-degree perfume ingredient reality summaries—plus science-based content material on perfume advantages, sustainability, and extra

WASHINGTON – June 15, 2021 – ( Creators Association introduced immediately the growth of its award-winning—the useful resource for high-quality science and data to boost understanding and appreciation for perfume and empower shoppers to make knowledgeable and assured decisions about scented merchandise. Refreshed with new and improved content material, the website’s Ingredient Directory now accommodates information on the origin, historical past of secure use, and extra on almost 100 well-known perfume substances. As curiosity in perfume grows, Fragrance Creators and its members are persevering with to ship fact-based, contextualized details about perfume and perfume substances.
Launched to the public in December 2019, is more and more being acknowledged as the go-to useful resource for simply digestible details about perfume, offered in an interesting and artistic method. In May 2020, the website acquired a Silver European Design Award for its efficient use of design to teach. The Fragrance Conservatory permits guests to:

Learn about the historical past and science behind making fragrances
Discover the many optimistic wellness advantages of perfume and scent
Search substances to know their origin and their historical past of secure use
Follow the perfume business’s efforts to advertise well being and sustainability, and extra

“The Fragrance Conservatory exemplifies our deep respect for individuals and our dedication to empowering firms alongside the perfume worth chain to construct belief and meet the instructional wants of the public—immediately and tomorrow,” mentioned Farah Ok. Ahmed, President & CEO, Fragrance Creators. “The website offers a voice to our community of over 1,000 scientific and technical consultants in sustainability, human, and environmental security, regulatory, perfumery, and extra, by making details and perfume insights accessible and comprehensible for everybody.”
“We know persons are searching for science-based perspective about the perfume substances in the merchandise they use,” mentioned Tracey Long, Director, Corporate Communications & Reputation, Procter & Gamble, and Chair of Fragrance Creators Communications Executive Committee. “ is a singular providing by Fragrance Creator’s Association, fueled by members’ experience, that gives clear, contextualized details about the perfume substances present in a broad vary of merchandise—from wonderful perfume formulation to private and family care merchandise—to assist shoppers construct confidence of their product decisions.”
The website is cultivated by a coalition of devoted Fragrance Creators members, together with Arylessence, Bedoukian Research, Bell Flavors & Fragrances, CHANEL, Citrus & Allied Essences, The Clorox Company, Emerald Kalama Chemical, The Estée Lauder Companies, Johnson & Johnson, The Lermond Company, Modere, Procter & Gamble, Revlon, Robertet USA, SC Johnson, and Takasago International Corporation (USA). With technical help from the Research Institute for Fragrance Materials and the International Fragrance Association, the group is slated to introduce a number of hundred extra ingredient tales and different expanded content material in 2021 and 2022. Follow the newest updates on Instagram, @fragranceconservatory.
Fragrance Creators Association is the principal perfume commerce affiliation. The group represents the majority of perfume manufacturing in North America. The affiliation additionally represents pursuits alongside the perfume worth chain. Fragrance Creators’ membership is various, together with firms that create, manufacture, and use fragrances and smells for residence care, private care, residence design, wonderful perfume, and industrial and institutional merchandise in addition to those who provide perfume substances, together with pure extracts and different uncooked supplies which might be utilized in perfumery and perfume mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, making certain ongoing dialogue with members of Congress and workers. The affiliation additionally produces The Fragrance Conservatory, the complete digital useful resource for high-quality details about perfume. Learn extra about Fragrance Creators at—for individuals, fragrance, and the planet.
CONTACT:Lia Dangelico, Director, Communications[email protected]+1 571 317 1504

Press Release
Original Source:Fragrance Creators Association Expands First-of-Its-Kind Digital Fragrance Resource for the Public

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