The sustainable model has partnered with the famend establishment in a bid to fuse fragrances with fantastic artwork.
In a bid to make sure that the general public is celebrating artwork in all of its glory this summer time is the sustainable model Floral Street because it unveils its pioneering partnership with the notorious Van Gogh Museum.
Acting as an ode to Vincent van Gogh’s nature-centric work, the London-based environmentally-conscious magnificence model has turned to the Amsterdam establishment in a bid to fuse their accountable fragrances with fantastic artwork. With the collaboration standing as the primary of its sort, world audiences can store scented fragrances and residential merchandise which showcase the late artist’s masterful work and environmental messaging. And, with the merchandise set to incorporate the model’s vegan and cutlery-free ethos and reusable and refillable packaging, artwork lovers can take pleasure in the entire tradition and historical past related to a visit to a gallery from the consolation of their houses and with a transparent conscience.
“I’m honoured that Floral Street has been chosen as the primary perfume model to accomplice with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we found a shared love of nature and discovering magnificence within the on a regular basis. Through this collaboration, we’re capable of inform our story in a brand new manner, by which the great thing about artwork and perfume meet,” explains Floral Street’s founder Michelle Feeney.
And, with the partnership’s world launch in August set to kickstart a four-year-long deal, anticipate sustainable magnificence and residential merchandise infused with iconic art work by the bucket load.