EmotiOn Uses Data to Tap the Emotional Power of Fragrance

EmotiOn is a brand new suite of perfume instruments and options designed to create emotional scents for merchandise. Firmenich brings collectively proprietary international client insights, cutting-edge neuroscientific analysis, and the experience of its perfumers to ship fragrances with optimistic feelings to shoppers.
“Olfaction performs a necessary position in all our lives by transmitting feelings and finally influencing buying conduct, now greater than ever,” mentioned Ilaria Resta, President, Global Perfumery. “Our fragrances heighten shoppers’ optimistic emotional experiences throughout many touchpoints. We have created a multifaceted modular program, EmotiOn, to assist our prospects develop good product mixes.”
A Rockefeller University research reveals that in the quick time period, we bear in mind simply 1% of what we contact, 2% of what we hear, 5% of what we see, 15% of what we style, and 35% of what we odor.
Firmenich”s in-house consultants designed the EmotiOn program to provide an built-in strategy to designing fragranced merchandise that faucet into optimistic feelings of billions of shoppers globally. The suite features a distinctive set of instruments and options that may be mixed to work collectively in a holistic method.

EmotiClaim delivers the greatest emotional positioning for a selected nation and class to guarantee a product resonates with shoppers.
Emoti360 makes use of client insights to match components and colours with emotional advantages to reinforce worth in product design.
EmotiCode defines perfume creation guidelines for our perfumers to create scents that elicit particular feelings with shoppers.
EmotiBoost is a set of accords which have optimistic emotional advantages created for 3 completely different classes (air care, laundry, and pores and skin cleaning) masking a large olfactive spectrum and a spread of emotional claims that have been examined utilizing patented implicit analysis methods.

“Our analysis and funding in feelings and the way they drive buying habits, notably all through the pandemic, is distinctive and really international in its strategy,” mentioned Matteo Magnani, Chief Consumer & Innovation Officer. “Our EmotiOn program supplies in-depth insights from 11 international locations to craft fragrances that carry optimistic feelings to their shoppers and to assist our prospects increase their claims with client validation.”

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