Paris, Jun 29 (EFE).- French luxurious model Chanel celebrates Tuesday 100 years of its iconic Chanel No.5 fragrance, the best-selling fragrance in historical past.
Created in 1921 by ‘Coco’ Chanel and French-Russian perfumer Ernest Beaux, the fragrance turned greater than only a fragrance.
No. 5 turned a logo of want, success and a cultural phenomenon worn by Hollywood stars, featured in motion pictures and displayed at museums.
To rejoice its centenary, the luxurious model is launching a brand new magnificence assortment which will probably be bought in eight pop-up shops in style capitals together with Paris, London, Seoul and Hong Kong, amongst others.
The colourful however industrial fashion of the shops deliver to life the unique avant-garde spirit of the fragrance conceived by Coco, who designed the fragrance as an experiment in a laboratory.
The packaging of the 17 new magnificence merchandise additionally mirror the commercial and practical look of the very first No.5, which was bought in an extraordinary lab jar as an on a regular basis product.
Chanel was a pioneer in increasing its luxurious model with magnificence merchandise and led the best way for different style designers like Jeanne Lanvin and Jean Patou.EFE
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