The award celebrates retailers who’re enabling bodily areas to thrive by way of modern expertise, whilst on-line procuring continues to develop. We had been in search of examples of lowering friction within the buyer journey, providing improved experiences, and blurring the traces between channels.Asda beat out the likes of Walmart and JD.com to select up the gong, with 2020 highlights together with the roll out of an digital shelf edge labelling (eSEL) resolution.Louise Bagshaw, Senior Director of Retail Front End and Innovation at Asda, commented: “It’s nice to obtain recognition for the Tech Store crew, our central stakeholders and naturally the shop; it truly is a full crew effort touchdown innovation in Stevenage.”“With every initiative we have now a extremely clear plan and have an open mindset. With innovation we begin small, fail quick and transfer onto the subsequent venture.”“This provides our colleagues and suppliers a extremely distinctive alternative to check out expertise in a reside retailer atmosphere – studying from our prospects and retailer groups alongside the best way.”She added: “Colleague and buyer engagement is an enormous a part of how we work; as a crew we work intently with colleagues and prospects to assist them embrace the brand new expertise of their retailer.”“It’s vital that our colleagues actually consider within the expertise and getting them excited concerning the huge half they play in direction of our technique has been key to success for a lot of of our initiatives.”Sign up for our free retail expertise e-newsletter right here.
