Alessandro Michele on why Miley Cyrus is the face of Gucci’s newest fragrance

As teased on social media, Gucci Beauty has a brand new fragrance: Flora Gorgeous Gardenia Eau de Parfum. With it, a muse in pop star Miley Cyrus.
“Miley Cyrus is an artist with a spirit that is each rock ‘n’ roll and eclectic at the identical time. I love her, and I feel she is going to completely embody the new Gucci Flora Gorgeous Gardenia fragrance and story,” says inventive director Alessandro Michele.
 

Only a couple of photographs of the marketing campaign, shot by Petra Collins, have come out to date. But count on extra, together with video, as the launch date of July thirtieth nears. The fragrance might be out there on-line by then and can hit Philippine retailers by October.

Miley’s love for Gucci runs deep. Not solely did she share the information on Instagram, thanking the model, however she namechecks them throughout her upcoming particular, Stand By You.
 
 
 

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