The Shilla Duty Free is bringing the scents of Italy to South Korea with the new Acqua di Parma launch
SOUTH KOREA. The Shilla Duty Free has develop into the primary journey retailer to launch car diffusers and a new restricted-version Blu Mediterraneo scent from Italian area of interest fragrance model Acqua di Parma into the South Korean market.
They at the moment are out there on the retailer’s ecommerce platform and flagship downtown responsibility free retailer in Seoul, South Korea.
The ‘Bergamotto di Calabria la Spugnatura’ is the most recent addition to the Blu Mediterraneo line. It is a recent new scent crafted by way of a conventional ‘Spugnatura’ extraction method, which releases a uncommon Bergamot essence.
It opens with Bergamot and bitter orange high notes, adopted by Galbanium and Geranium coronary heart notes and closes with notes of cedarwood and vetiver as its base. The restricted-version fragrance is bottled in an expensive porcelain flaçon.
The car diffusers are made with Poltrona Frau leather-based, and designed by acclaimed Danish design duo GamFratesi. Four car diffuser scents and refills might be pre-launched in malls and The Shilla Duty Free places in South Korea.
The car diffusers, made with Poltrona Frau Leather and designed by GamFratesi, provide a smooth and quintessentially Italian tackle car fragrances
To have fun the launch, The Shilla Duty Free and Acqua di Parma hosted an unique occasion on 20 May at The Shilla Seoul’s Yeong Bin Gwan house. The occasion was launched in partnership with Porsche and was held within the resort’s well-known hanok-model (a conventional Korean home) again backyard.
The occasion invited guests to expertise Porsche’s luxurious automobiles and benefit from the scents of the new car diffusers first-hand. They additionally found the fragrances of Acqua di Parma’s Blu Mediterraneo line and residence vary inside The Shilla Hotel in Seoul. To comply with COVID-19 pointers, the occasion was strictly restricted to a 75-particular person capability.
Italian-Korean fusion: The launch occasion, held in The Shilla Seoul’s Yeong Bin Gwan occasion house, mixed luxurious automobiles, Italian fragrances and conventional Korean structure
According to the retailer, The Acqua di Parma launch additional drives its technique of being the primary in South Korea to launch strategic collaborations with world magnificence and fragrance homes.
As reported, The Shilla Duty Free was additionally the primary journey retailer to launch American magnificence model Huda Beauty final 12 months, in addition to Helena Rubinstein, Maison Martin Margiela and the MCM fragrance line.
