The new Louis Vuitton fragrance bottles hide inside them, the brilliant summer sun

The central word of the fragrance is yuzu, a Japanese citrus that lends it a energetic freshnessIt opens with brightness and turns into a caress,” says Jacques Cavallier-Belletrud, Louis Vuitton’s grasp perfumer, of On The Beach—the maison’s newest sun-soaked, sea-kissed fragrance (pictured). It is the ultimate fragrance in the California-inspired assortment of cologne-perfumes that additionally options evocatively named scents like Sun Song, Cactus Garden, Afternoon Swim, and California Dream.Though born in hilly Grasse, Cavallier-Belletrud’s biggest successes have come from creating marine-inspired fragrances that recall to mind gentle, breezy days by the ocean. On The Beach, too, successfully bottles the olfactory sensations of lazy, hazy days with waves lapping gently at a sandy shore, beneath a brilliant summer sun. The central word of the fragrance is yuzu, a Japanese citrus that lends it a energetic freshness. Cavallier-Belletrud builds on this with neroli, orange blossom and delicate hints of thyme, rosemary, pink pepper, and cloves. Finally, he tops off the scent with cypress that seems like “a benevolent, woody shade on a cloudless day”.Bringing the Californian vibe of the entire assortment to life-via-packaging is multimedia artist Alex Israel, who counts amongst his inspirations, his hometown of Los Angeles. Israel is the motive every fragrance in the assortment has its personal distinct jewel-like bottle with a novel color gradient; every attracts on the typical Los Angeles mix of fantasy, nostalgia, modernity and cultural eclecticism. Together, Cavallier-Belletrud and Israel have created for Louis Vuitton a fragrance that sings of the sea. And in these occasions the place going wherever looks like a distant dream, On The Beach is like setting free a pleasant, sun-gentled, breeze-brushed genie in a bottle.To subscribe to the journal, click on right here

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