Robin Mason joins Firmenich as President, Fine Fragrance North America

The producer of fragrances and flavors has appointed Robin Mason as President, Fine Fragrance North America.
Effective June 14, 2021, Mrs Mason will lead the group’s enterprise unit within the area, with accountability for creation, gross sales, advertising and marketing, perfume improvement, technical improvement and innovation.
“Robin is a extremely completed and revered magnificence government who has demonstrated nice success in constructing manufacturers throughout completely different firms, and is acknowledged for her experience in nice perfume,” mentioned Ilaria Resta, President, Global Perfumery, Firmenich. “She will carry a brand new perspective to the Fine Fragrance enterprise, and assist drive innovation and transformation to ship best-in-class fragrances for our clients. I warmly welcome her arrival to our firm.”
Prior to becoming a member of Firmenich, Mason spent 4 years as Senior Vice President for Shiseido Fragrances and Global SVP for Shiseido’s newly acquired license, Tory Burch. She has developed successful US advertising and marketing methods for the rising portfolio of luxurious perfume manufacturers, together with top-ranked Dolce & Gabbana, Ferragamo, Hermes, Issey Miyake and Narciso Rodriguez, as properly as product improvement and worldwide technique for Tory Burch Beauty.
Previously, Mason served over eight years as Senior Vice President of Global Marketing for Elizabeth Arden, and 12 years at Estée Lauder Companies in positions of accelerating accountability in each Marketing and Sales. Mason started her profession at Macy’s as an Executive Trainee.
Robin mason shall be based mostly in Firmenich’s International Fine Fragrance Center in New York. She will report back to Jerry Vittoria, President, Global Fine Fragrance, Firmenich.

Recommended For You

About the Author: Jessica