The Fragrance Shop has posted sturdy outcomes for the final monetary yr, regardless of stores being closed for a lot of the yr.The retailer, which has stores in Gloucester and Cheltenham, stated a major development in on-line gross sales in the yr to thirty first March largely offset the autumn in in-store gross sales throughout three lockdowns, as reported by Retail Gazette.The perfume and aftershave specialist stated the final yr had modified its enterprise dramatically, because it turned a high-growth on-line retailer, complemented by its community of 199 stores.During lockdown, The Fragrance Shop used stores to supply a click on and fulfil service to restrict the necessity to furlough employees and higher handle inventory ranges throughout the enterprise.The transfer helped on-line gross sales enhance by 164 per cent. During the yr, the retailer’s on-line gross sales rose from 20 per cent of general gross sales to 56 per cent.Overall gross sales for the yr had been down 4.7 per cent because of the prolonged lockdown retailer closures, which means in-store gross sales had been down 47 per cent for the yr.The Fragrance Shop nonetheless expects its outlets to be a significant a part of the enterprise in the longer term, due to the sensory expertise of buying for perfumes.It is working carefully with landlords to agree phrases that imply stores can stay open and worthwhile and part of the excessive road’s restoration nationwide.
