Nicole Miller is introducing a brand new assortment of fragrances.
The model’s new assortment of signature fragrances, dubbed the Nicole Miller Legends Collection, is debuting with 4 stock-keeping models on May 25. The scents, known as Mythic, Charm, Vintage Flower and Whimsy, will launch on HSN for $30 every.
Mythic has notes of bergamot and tea, orchid and rose; Charm options citrus and melon paired with magnolia and orchid; Vintage Flower consists of yuzu, pomegranate, peony, magnolia and lotus flowers; and Whimsy showcases bergamot, cedar, sandalwood and vanilla.
Sheralven Enterprises, the distributor and licensee for Nicole Miller fragrances, thinks the fragrances may assist appeal to youthful clients to the model. “Nicole Miller’s client is extra mature as a result of her vogue is dearer. Initially, our client is somebody who purchased the unique Nicole Miller Ladies eau de parfum, however these fragrances are actually geared in direction of anyone,” mentioned Cheryl Krakow, managing director of Sheralven Enterprises. “If you take a look at the brand new design and the brand new colours, a youthful client might be interested in them. The fragrances are recent florals and vivid scents, which lean a bit of youthful.”
The Legends assortment is kicking off Sheralven’s new strategic imaginative and prescient for the model. It might be launching a discovery assortment forward of the vacation season, with extra launches within the status house for each women and men. Industry sources estimate the model to hit the million-dollar mark in gross sales a yr after launching the Legends assortment.
To that finish, Miller leaned into modernity when creating the fragrances. “Today’s girl feels empowered, snug in her personal pores and skin and able to comply with her desires, and the Legends Collection captures that spirit,” the designer mentioned in an announcement. “The 4 scents on this sequence converse to the various dimensions that make us distinctive.”
For extra from WWD.com, see:
Nicole Miller Talks Pandemic, Online Sales, Influencers’ Power
Gordon Brothers Provides Secured Credit Facility to Nicole Miller
EXCLUSIVE: MCM Debuts First Fragrance With Inter Parfums
