Merseyside entrepreneur Drew Cockton didn’t crumble when he confronted the fearsome traders on Dragons’ Den.
The 35-year-old walked away with £50,000 funding from retail magnate Touker Suleyman in alternate for 30% of his luxury fragrance enterprise, Owen Drew.
Drew additionally impressed the Dragons by discussing his earlier psychological well being points and defined why these had been the driving power behind the creation of his enterprise and why the idea of wellness is so essential to him.
Drew defined to the Dragons how on the age of twenty-two, he had opened a resort enterprise on Manchester’s fashionable Canal Street.
“I used to be completely inexperienced. I used to be working so exhausting that I really made myself fairly ailing and had a breakdown.”
Undeterred by earlier failure, Cockton began his Wirral-based enterprise, Owen Drew, from dwelling 5 years in the past, making and promoting candles through social media. Since then, he has managed to construct a enterprise with gross sales in extra of £1m, a slew of nationwide and worldwide press and endorsements from celebrities together with Paris Hilton.
The model boasts a group of bestselling vegan soy wax candles, a number of eau de parfum fragrances in addition to a profitable tub and physique assortment, all retailing through Owen Drew’s web site and boutique direct to client and through their community of unbiased retail companions.
“Because of my earlier expertise in enterprise, I perceive burnout and take psychological well being wellness critically,” he mentioned.
“Owen Drew is about taking outing for your self to apply self-care whether or not it’s a candlelit tub or an early night time. All the issues I ought to have been doing once I was 22.”
Drew says gross sales of ‘self-care’ packages, together with sleep mists, tub oils and stress-free candles soared through the pandemic as individuals took self-care extra critically.
“I actually hope that there was a sea change and persons are studying to decelerate and take outing for themselves,” he urged.
With the assistance of Touker Suleyman, the model has its sights on worldwide growth, significantly the center east, US and Japan.
