A Merseyside businessman has secured a £50,000 investment from the Dragons for his luxurious fragrance firm. Drew Cockton and his firm Owen Drew gained the backing of retail magnate Touker Suleyman as he appeared on the BBC One present on Thursday night. Mr Cockton, who gave away a 30% stake within the Wirral-based firm, additionally impressed the Dragons by discussing his earlier psychological well being points and defined why these have been the driving pressure behind the creation of his enterprise – and why the idea of wellness is so essential to him. Mr Cockton started by explaining to the Dragons how on the age of twenty-two, he had opened a resort enterprise on Manchester’s Canal Street, quitting his job in monetary companies “in opposition to all the recommendation of my household” after he was identified with bipolar dysfunction. He mentioned: “I used to be completely inexperienced. I used to be working so onerous that I truly made myself fairly in poor health and had a breakdown.”
Peter Jones and the opposite Dragons grilled entrepreneur Drew Cockton about his luxurious fragrance firm
Undeterred by what he described as “failure”, Mr Cockton began his enterprise Owen Drew from residence 5 years in the past, making and promoting candles on social media. Since then, he has managed to construct a enterprise with gross sales in extra of £1m, varied nationwide and worldwide press protection, and endorsements from celebrities like Paris Hilton. The model sells a group of vegan soy wax candles, a number of eau de parfum fragrances in addition to a shower and physique assortment, all retailing through Owen Drew’s web site and boutique direct to client and through their community of impartial retail companions.
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He mentioned: “Because of my earlier expertise in enterprise, I perceive burnout and take psychological well being wellness severely. “Owen Drew is about taking trip for your self to observe self-care whether or not or not it’s a candlelit tub or an early evening. All the issues I ought to have been doing after I was 22.” Mr Cockton, who initially requested for a Dragon to take a ten% stake, mentioned gross sales of ‘self-care’ packages, together with sleep mists, tub oils and enjoyable candles soared in the course of the pandemic as individuals took self-care extra severely.
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He mentioned: “I actually hope that there was a sea change and persons are studying to decelerate and take trip for themselves.” He added that now, with the assistance of Mr Suleyman, his model is planning worldwide enlargement, notably within the Middle East, US and Japan. The pair got here to an settlement that if Mr Suleyman recouped his investment inside 18 months, then his stake within the firm could be lowered to 25%. Dragons’ Den continues subsequent Thursday at 8pm on BBC One.
