“Robin is a extremely achieved and revered magnificence government who has demonstrated nice success in constructing manufacturers throughout completely different firms, and is acknowledged for her experience in high quality perfume,” mentioned Ilaria Resta, President, Global Perfumery, Firmenich. “She will convey a brand new perspective to the Fine Fragrance enterprise, and assist drive innovation and transformation to ship best-in-class fragrances for our clients. I warmly welcome her arrival to our firm.”
Jerry Vittoria, President, Global Fine Fragrance, Firmenich added: “I’ve had the good pleasure of working with Robin over time, and I’m delighted to have her be a part of Firmenich. With her excellent strategic skills and gross sales acumen, and deep love and data of the high quality perfume business, Robin is an inspiring chief who will take our group to new heights.”
Prior to becoming a member of Firmenich, Mason spent 4 years as Senior Vice President for Shiseido Fragrances and Global SVP for Shiseido’s newly acquired license, Tory Burch. She has developed profitable US advertising and marketing methods for the rising portfolio of luxurious perfume manufacturers, together with top-ranked Dolce & Gabbana, Ferragamo, Hermes, Issey Miyake and Narciso Rodriguez, as nicely as product improvement and worldwide technique for Tory Burch Beauty. Previously, Mason served over eight years as Senior Vice President of Global Marketing for Elizabeth Arden, and 12 years at Estée Lauder Companies in positions of accelerating duty in each Marketing and Sales. Mason started her profession at Macy’s as an Executive Trainee.”I’m thrilled to affix the Firmenich household, as I each admire and respect the tradition and values of this firm and its staff, having labored hand-in-hand with many members of the artistic, advertising and marketing and perfume improvement groups in my earlier positions,” mentioned Robin Mason, President, Fine Fragrance North America, Firmenich. “I look ahead to enhancing the fame of Firmenich Fine Fragrance as the premier perfume provider for our North American clients.” Based in our International Fine Fragrance Center in New York, Mason will report back to Jerry Vittoria, President, Global Fine Fragrance, Firmenich.About FirmenichFirmenich was based in 1895 in Geneva, Switzerland, and for 125 years has been a non-public family-owned firm. Firmenich is a number one business-to-business firm working primarily within the flavors and fragrances market, and is concerned within the analysis, creation, manufacture and sale of perfumes, flavors and elements. Firmenich goals to supply its clients superior creativity in formulation, a broad and high-quality palette of elements and proprietary applied sciences together with in biotechnology, encapsulation, olfactory science and style modulation, amongst different areas of innovation. Firmenich had an annual turnover of three.9 billion Swiss Francs at finish June 2020. More details about Firmenich is on the market at www.firmenich.comPhoto – https://mma.prnewswire.com/media/1506561/Firmenich_Robin_Mason.jpg Logo – https://mma.prnewswire.com/media/1357990/Firmenich_Logo.jpg SOURCE Firmenich
