Uniform fragrance oils are reimagined for the home
Inspired by Swedish excessive rises, Uniform’s fragrance oils get reimagined for indoor use
There’s an inherent paradox to Haisam Mohammed’s Uniform fragrances.
The scents themselves are impressed by the indoors, particularly, the hallways of the Swedish excessive rises that Mohammed grew up in. Yet, they had been developed with journey in thoughts. ’We began off considering that Uniform can be for folks on the go,’ says Mohammed. ‘People who had been all the time heading someplace. From one place to a different and we created stunning perfumes that had been simple to hold with you.’
Uniform fragrance oils. Photography by Fredrik Augustsson.
For that purpose, the model packaged its signature fragrance oils in transportable roll-on bottles that are ‘an announcement piece, to the diploma that while you pull out Uniform in public, everyone seems to be intrigued.’ Things have modified, although, since that preliminary launch. With lockdowns and keep at home orders nonetheless persevering with in lots of elements of the world, being a fragrance that you just ‘pulled out in public’ was now not a central concern.
From the outset, Uniform characterised itself as ‘revolutionary’ and ‘trendy’. Justifiably so, with its mission to ‘redefine what luxurious should seem like or the place it comes from’ profitable it a Wallpaper* Design Award nomination and a grant from the Samuel Ross and A-Cold-Wall’s basis.
Uniform candle. Photography by Isak Berglund Mattsson-Mårn.
It’s no shock, then, that as the pandemic has continued into 2021 Mohammed and his workforce have innovated their Uniform product line for these trendy occasions.
The model’s new line of home items consists of incense, physique cleaning soap, and a candle, in addition to two new fragrance oils. The launches might be staggered all through the 12 months, with the candles and fragrance oils coming in just a few months’ time and the different merchandise avaliable from this month onwards.
Uniform physique and hand cleaning soap. Photography by Isak Berglund Mattsson-Mårn.
Our favorite of Uniform’s newest launches is the incense, which is available in 4 new fragrances – Apple Tree, The Sweetest Taboo, Chai Swirl, Cinnamon Core – all of which are distinctly trendy fragrances however are nonetheless heat and wealthy sufficient of their scent profile to justify being known as comforting, and even homey.
While the new physique cleaning soap is scented with Cassis, which Mohammed describes as ‘the first-millisecond of scent you expertise when disembarking a aircraft at a brand new vacation spot, ideally in the south of France.’
Uniform leather-based fragrance case. Photography by Isak Berglund Mattsson-Mårn.
The assortment additionally options leather-based journey circumstances for the fragrance oils. Although not precisely pertinent in our present local weather, they are a hopeful addition to the assortment. An indication the one model, not less than, is inserting their bets on a time in the not-so-distant future after we’ll have the ability to showcase our perfumes in public once more. §
