Mumbai, Maharashtra, India:
House of Anita Dongre launches its signature fragrances that outline the spirit of the AND and Global Desi ladies. An endeavour undertaken with the experience of Ajmal Perfumes, a homegrown perfumery model with a wealthy heritage acquired by way of 70 years of expertise.
The manufacturers and Ajmal group have co-created the perfume traces by way of in depth suggestions from over 600 loyal prospects of the manufacturers. The two manufacturers despatched out 8 pattern fragrances to their retailers situated throughout India for patrons to expertise. The fragrance bouquet that got here to be the manufacturers’ signature scents have been those that prospects persistently picked as the very best out of the carefully-curated samples. The scents define the ethos of the 2 manufacturers: AND reflecting the fiercely impartial and assured persona and Global Desi imbibing notes of wanderlust and inventive whimsy.
“AND and Global Desi have at all times aimed toward creating style that’s accessible, empowering, and inclusive for the evolving Indian girl. To create distinctive and high quality fragrances, a partnership with a market chief like Ajmal Perfumes is one other step in that course,” says Anita Dongre, Chief Creative Officer, House of Anita Dongre.
Commenting on the collaboration, Abdulla Ajmal, Business Mentor and Perfumist, Ajmal & Sons – India, says, “We are the one farm-to-fragrance fragrance home in the world with among the uncooked supplies and components grown in our very personal plantations. This is as a result of we’re growers first. We respect craftsmanship. We have over seven many years of expertise in crafting signature fragrances for among the largest perfume homes, worldwide. With the House of Anita Dongre collaboration, we wished to create a particular line of advantageous fragrances tailored-to-perfection for Indian sensibilities. We delved into the universe of olfactory components that’s acquainted and comforting to the Indian preferences, and alongside with that, pushed by the suggestions from AND & Global Desi shoppers, we experimented with the tried-n-tested basic perfume pyramids to create a line spanning over 16 aromatic compositions that’s tailored-to-perfection to evoke your recollections and feelings.”
Kavindra Mishra, Managing Director, House of Anita Dongre says, “AND and Global Desi are extraordinarily buyer centric manufacturers which have established themselves as family names over a time frame. As manufacturers led by innovation, we have been looking out for the subsequent buyer expertise that might elevate our choices. It was then that we determined to associate with Ajmal Perfumes that shared the identical values as ours constructed on a powerful DNA, heritage, and legacy.”
Elaborating on the retail technique Saurav Bhattacharya, President – Operations, Ajmal & Sons – NHA Division, India, says, “This collaboration permits us to introduce top quality fragrances at an accessible worth level with full management over high quality that displays in the ultimate product. The Body Mist is an fascinating class priced very attractively to function an invite for potential and aspiring AND and Global Desi prospects to enter the perfumery phase. With high quality and pricing as the important thing parts, the co-brands will provide 28 totally different merchandise throughout EDP and Body Mist classes, which is able to retail throughout on-line and offline channels. For on-line, the purpose is to launch the product on high e-commerce platforms, and for offline, the model plans to develop the enterprise to 500+ doorways, which embrace AND and Global Desi unique model retailers, attire Multi-brand retailers, magnificence shops, and Ajmal owned shops.”
AND FRAGRANCES crafted by AJMALAND Fragrances are designed to attraction to well-travelled, fiercely impartial, assured ladies who’re drawn to fluid silhouettes, comfortable colours & botanical parts. In tune to the clothes, these delicate floral fragrances are designed to be glamorous but snug. Cheerful, Romantic, Carefree & Enigmatic – the fragrances are impressed by the numerous shades of the AND girl. The vary contains of 4 Eau De Parfums and 4 Fragrance Mists.
Price Points: EDP: 100 ml is for INR 1800; 50ml is for INR 1200 | Body Mists: 200 ml is for INR 400
GLOBAL DESI FRAGRANCES crafted by AJMALGlobal Desi fragrances, comprising of 4 Eau De Parfums and 4 Fragrance Mists that seize the free-spirited, alluring, mystical and impartial essence of the Global Desi Woman. A tribute to her inventive expression, every perfume from the Global Desi vary, is mindfully created to solid an olfactory spell that conjures up impressions of the wonderland that exists in her coronary heart and soul, a spot from the place she derives her grit and charisma.
Price Points: EDP: 100 ml is for INR 1600; 50ml is for INR 1000 | Body Mists: 200 ml is for INR 350
The fragrances can be found throughout India in all AND & Global Desi unique shops, model web sites www.andindia.com, www.globaldesi.in, in.ajmalperfume.com, and third celebration e-commerce platforms alongside Department Stores.About Global DesiGlobal Desi is an India-inspired younger, vibrant, boho stylish model with world attraction. Any girl wherever in the world she could also be – who loves, lives and breathes the vibrancy of India prints and influences will discover slightly little bit of herself in this label.About ANDAND makes up-to-the-minute world kinds for the modern Indian girl. It is India’s unique western put on label that caters to the sensibilities of the go-getter Indian girl. AND understands her sense of style, consolation, and self with equal ease.
About Ajmal PerfumesAt Ajmal Perfumes, the artwork of perfumery is crafted right into a science of eternal recollections by way of their fragrances. Ajmal stands sturdy as a company entity with an unlimited portfolio of over 300 of the best and most fascinating fragrances. The model has a powerful retail presence with over 240+ unique shops throughout the GCC and the world. Ajmal additionally has a presence on the worldwide entrance; at present exporting to 45+ nations throughout the globe and with an unique presence by way of choose 30 world Duty-Free places and International Airlines.In India, Ajmal Perfumes is obtainable at 3000 Points Of Sale throughout a mixture of channels which contains of Modern Trade, E-commerce, General Trade, Multi Brand Outlets and Owned Retail. Ajmal Perfumes at the moment are obtainable at choose shops in Shoppers Stop, Dabur NewU, Parcos, Olfactive, Jade Blue, Wellness Forever amongst others. In e-commerce, Ajmal is current throughout roughly 40 websites the place Ajmal is among the largest single-brand perfumery home.
Click right here for Media Contact Details
Etienne Marques, +91-9920243354Ruchi Nayak, +91-9004848141Priyanka Dass, +91-7838928798
Submit your press launch
