Oscar de la Renta Just Launched a New Fragrance Alibi Starring Irina Shayk

Though there are almost 60 fragrances within the Oscar de la Renta perfume portfolio, with the primary courting again to 1977, Alibi, out right now, marks a new route for the style home. Alibi is the primary perfume designed by inventive administrators Fernando Garcia and Laura Kim. Take one take a look at the sculptural glass bottle, and you will see that it was impressed by the purse of the identical identify.


Oscar de la Renta

“Our imaginative and prescient for the Alibi perfume was to precise the evolution of the Oscar de la Renta lady, and the duality of her trendy femininity; stylish and sensual but empowered,” says Kim. “The world evolves, and Oscar all the time informed us to evolve with it.” Notes embody mandarin, ginger blossom, vanilla orchid, musk, praline, and amberwood.Supermodel Irina Shayk stars within the marketing campaign, which was shot socially-distanced by Luigi & Iango on the Soho Grand Hotel. “Irina has been capable of seize the spirit of what now we have begun to rediscover at Oscar,” says Garcia. “Her confidence, wit, and sensuality are issues we all the time felt impressed by and knew she was the proper encapsulation of the brand new Oscar.”Garcia says they met Shayk for the primary time proper earlier than the model’s spring 2020 present. “I had no thought how nice we’d get alongside as soon as we met. Laura and my personalities are so just like Irina’s in how we add levity to every little thing in our lives,” Garcia tells BAZAAR.com. “It made good sense to have somebody who seems like us and who additionally embodies the brand new look of our home to be the face of our new perfume. It simply felt like the precise match and it’s arduous to seek out somebody who embodies every little thing we’re about.”In the marketing campaign video under, Shayk is seen sauntering across the Soho Grand Hotel’s penthouse trying glowy and beautiful earlier than including, “no matter occurs, I’ve my Alibi.”

Alibi—housed in a bottle formed identical to its namesake purse—is the most recent in a string of latest designer scents that extra carefully align a model’s fragrances with its vogue. “Fragrance is a true luxurious that comes at an accessible value level. As such, perfume is a great technique to introduce new clients to Oscar de la Renta. By linking the perfume extra particularly to our vogue and equipment collections, we deliver the client extra utterly into our world. We hope and count on that each one our merchandise will proceed to characterize a cohesive ‘complete’ that might be related to an increasing number of ladies all over the world,” Alex Bolen, Oscar de la Renta’s Chief Executive OfficeR, tells BAZAAR.com. What’s extra, Bolen informed WWD that two skincare collaborations are on the best way from the model, with coloration cosmetics and different magnificence objects in consideration as nicely. Oscar de la Renta Alibi eau de parfum, $78 for 1.7 oz, $98 for 3.4 oz, oscardelarenta.com. SHOP

Jenna Rosenstein
Beauty Director
Jenna Rosenstein is the Beauty Director at BAZAAR.com.

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