Niche Fragrance Brand Maison J.U.S Raises More Than 600,000 Euros – WWD

PARIS — Maison J.U.S, the colourful, eco-friendly area of interest perfume model, has raised greater than 600,000 euros from French enterprise angels and worldwide traders.
J.U.S, which was launched in 2019 by perfume and luxurious trade veterans Brigitte Wormser, Thierry de Baschmakoff and Jean-Baptiste Roux, has a moniker that’s an acronym for Joyau Unique et Sensoriel (or Unique and Sensorial Jewel).
Supported by Colibri Advisory, the home has raised the funds from WeLikeAngels and Arts et Métiers Business Angels in France, alongside worldwide traders.
The funding will assist J.U.S develop its positions in Europe and the Middle East, develop the model’s e-commerce enterprise and launch into Asia, it mentioned in a press release.

Asia — and particularly China — is present process a cultural sea change in terms of perfume, and it’s anticipated by many to turn out to be the class’s largest market sooner or later.
Niche perfumery is the fastest-growing section within the fragrance trade at present. It elevated gross sales by 15 % in 2019, versus the worldwide fragrance market’s 5 % uptick, based on knowledge cited by J.U.S.

Concurrently, shoppers have gotten extra intent on their fragrances being sustainable. J.U.S suits that invoice, too, with clear formulation, refillable packaging and French manufacturing.
The model has 11 fragrances which were conceived by 5 grasp perfumers. J.U.S’s portfolio is break up into two elements: eight “sensory jewels,” which promote for 180 euros every, and three “distinctive jewels,” priced at 230 euros every.
J.U.S scents are actually bought in 10 nations via 42 selective doorways, corresponding to Le Printemps Haussmann in France; Harrods and Liberty within the U.Ok.; Senteurs d’Ailleurs in Belgium; Tsvetnoy in Russia, and Bloomingdale’s within the Middle East.
For extra, see:
EXCLUSIVE: Oscar de la Renta Launches Alibi Fragrance, Sets Sights on Beauty
The Fragrance Foundation Reveals Fragrance Day Plans
EXCLUSIVE: The Center Acquires Phlur, the Clean Fragrance Company

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