Louis Vuitton fragrance debuts its most unique scent ever
Louis Vuttion’s Pur Oud, containing a excessive focus of a uncommon pure ingredient and obtainable in an version of two,000 bottles, is an exception on this planet of perfumery
‘The most interesting uncooked supplies are perfumes in their very own proper,’ says Jacques Cavallier Belletrud, grasp perfumer for Louis Vuitton and the thoughts behind the model’s newest fragrance, Pur Oud. The fragrance is, as its identify suggests, composed nearly fully of pure oud essence, making it distinctive on this planet of perfumery.
The opulence of oud
So what precisely makes Louis Vuitton’s use of oud so particular? Oud itself is derived from agarwood, a sort of fungus-ridden wooden in an in any other case wholesome tree that, when left to sit down for quite a few, typically lots of, of years, creates a darkish resinous substance that could be transformed into an oil for fragrance. The rarity and problem of harvesting agarwood are what makes it one of the crucial costly pure uncooked supplies on this planet and, consequently, one of many rarest to seek out in perfumery in non-synthetic kind.
It is because of this that Pur Oud is Louis Vuitton’s most unique fragrance but (there are solely 2,000 bottles obtainable) and its most beneficial (every bottle is available in at €1,200). Oud is recognized for being an intensely potent fragrance, smelling very very like one thing that has come from the depths of the earth. Those acquainted with it should know that it is a fragrance each fiery and barely damp, punchy but velvety wealthy.
Louis Vuttion’s Pur Oud
To have such a fragrance concentrated at 10 per cent of the formulation, an quantity even Louis Vuitton phrases ’excessive’, signifies that carrying it feels nearly like placing on a bodily substance relatively than a vaporous scent. It is opulent within the excessive, the olfactory equal of a weighty diamond necklace.
‘I wished to supply fanatics the possibility to odor true oud, which is uncommon, with out altering the scent with further notes and as an alternative letting it specific itself by itself,’ explains Cavallier Belletrud. To this finish, the grasp perfumer added solely a contact of two further musks to the fragrance. ‘Three substances, that’s all. Richness doesn’t preclude simplicity, fairly the opposite.’
It is essential to notice that the agar timber used to create oud have been declared a doubtlessly threatened species by CITES, making the harvesting of oud for fragrances doubtlessly environmentally damaging. To guarantee they’re sustaining the least dangerous manufacturing practices potential, Vuitton is working with a family-run group of producers in Bangladesh, who’ve cultivated oud for the previous 200 years.
‘In perfumery, essentially the most lovely substances are those the place you’ll be able to really feel the human story,’ says Cavallier Belletrud. ‘They can’t be obtained by mechanical means. That’s the place true luxurious is: these live merchandise.’ §
